Search result showing for "AE "

Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and...

Master the fundamental concepts and applications of operations (OM) and supply chain management (SCM) with OPERATIONS AND SUPPLY CHAIN MANAGEMENT, 3E by award-winning authors Collier/Evans. This edition balances coverage of both manufacturing and service businesses with the latest updates, an additional new SCM chapter and new discussions that highlight the...

Gain a solid understanding of what is arguably the most critical and complex component of global supply chains with Novack/Gibson/Suzuki's TRANSPORTATION: A GLOBAL SUPPLY CHAIN PERSPECTIVE, 10E. You learn the fundamental role and importance of transportation in companies and society as you study the current complex environment of transportation service....

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior...

Gain a strong foundation in microeconomics with today's most popular economics text, trusted by students worldwide -- Mankiw’s PRINCIPLES OF MICROECONOMICS, 10E. Using a clear, inviting writing style, this edition focuses exclusively on content to help you better understand the world and economy in which you live. You become a...

ORGANIC CHEMISTRY, Ninth Edition, is revised to align with the way students approach complicated material. It includes pull-out organic chemistry reaction roadmaps organized by chapter to help you devise your own reaction pathways. Emphasizing practical “how-to” skills, the new edition is packed with problems, along with hundreds of detailed solutions...

Ideal for readers encountering biochemistry for the first time, Garrett and Grisham’s BIOCHEMISTRY, Seventh Edition, makes even complex course concepts more accessible while revealing the beauty and usefulness of biochemistry in the everyday world. This engaging text illuminates the fundamental principles governing the structure, function and interactions of biological molecules,...

Gain a strong understanding of the essential principles of economics today with Mankiw’s ESSENTIALS OF ECONOMICS, 10E – part of the popular economic series that’s trusted by students like you worldwide. Using a concise, inviting writing style, this edition focuses exclusively on content to help you better understand the world...

Learn how statistical information impacts decisions in today’s business world as Camm/Cochran/Fry/Ohlmann/Anderson/Sweeney/Williams' leading ESSENTIALS OF STATISTICS FOR BUSINESS AND ECONOMICS, 10E connects key concepts in each chapter to actual business practices. This edition combines clear statistical methods with a proven approach that presents a problem, then scenario. Updated applications reflect...

Barlow/Durand/Hofmann's PSYCHOPATHOLOGY: AN INTEGRATIVE APPROACH TO MENTAL DISORDERS, 9th edition, is the perfect text to help you succeed in your psychopathology or abnormal psychology course! The authors -- all internationally recognized experts in the field -- show you how psychological disorders are rooted in multiple factors: biological, psychological, cultural, social,...

Gain a strong foundation in macroeconomics with today's most popular economics text, trusted by students worldwide -- Mankiw’s PRINCIPLES OF MACROECONOMICS, 10E. Using a clear, inviting writing style, this edition focuses exclusively on content to help you better understand the world and economy in which you live. You become a...

Authors Pride/Hughes/Kapoor believe that success is measured not only by the grade you receive in this course, but also by how the information in this book helps you build a foundation for a better life. That’s what FOUNDATIONS OF BUSINESS, 7E is all about. Updates highlight the specific challenges facing...

Reflecting the latest research and practices, Corey/Corey/Corey's ISSUES AND ETHICS IN THE HELPING PROFESSIONS, 11th Edition, helps you discover and determine your own guidelines for helping within the broad limits of professional codes of ethics and divergent theoretical positions. This bestseller is the ideal resource for students in any helping...

Master current economic concepts with the most reader-friendly economics text available -- ECONOMICS FOR TODAY, 11E by national award-winning author Irvin Tucker. No matter what your current level of economic understanding, this edition provides an interesting writing style, unique presentation and visual learning system with helpful, colorful graphs that clarify...

Database skills are among the most in-demand IT skills. With its practical, accessible approach, Coronel/Morris' market-leading DATABASE SYSTEMS: DESIGN, IMPLEMENTATION, & MANAGEMENT, 14th edition, equips you with a solid foundation in database design and implementation for today's market. The authors blend foundational theory, the latest real-world practices and the skills...

Gain a strong understanding of the issues, forces and outcomes that shape individuals into the people they become as you study the captivating content in Kail/Cavanaugh's HUMAN DEVELOPMENT: A LIFE-SPAN VIEW, 9E. This comprehensive, yet succinct, narrative offers a rich description of all life-span stages, tracing development from conception through...

This book uses intriguing real-world applications to engage readers' interest and show them the practical side of calculus. Its many applications are related to finance, business, and such general-interest topics as learning curves in airplane production, the age of the Dead Sea Scrolls, Apple and Oracle stock prices, the distance...

Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market...

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed...

Discover how important statistical methods are for today's managers and economists as you learn how to apply these tools to real business problems with Keller's best-selling STATISTICS FOR MANAGEMENT AND ECONOMICS, 12E. This edition emphasizes applications over calculations. A unique three-step "ICI" approach to problem solving teaches you how to...

Establish a strong foundation in accounting fundamentals that will help you succeed in your career and business with Warren/Tayler’s MANAGERIAL ACCOUNTING, 16E. The latest business illustrations and current examples provide a meaningful context that demonstrates how each chapter’s content fits into the "big picture." The authors clearly connect key accounting...

Learning chemistry is more than just memorizing facts and formulas. To be successful, you need to understand fundamental chemistry concepts and how to apply them to solve problems. CHEMISTRY, Eleventh Edition, will help you gain the tools you need to succeed in your chemistry course--and beyond. This trusted text has...

Gain a solid understanding of the importance of business ethics, sustainability and stakeholder management using a strong managerial perspective within Carroll/Brown/Buchholtz's BUSINESS AND SOCIETY: ETHICS, SUSTAINABILITY, AND STAKEHOLDER MANAGEMENT, 11E. You discover, first-hand, how today’s most successful business decision makers both balance and protect the interests of various stakeholders, including...

Learn how statistical information impacts decisions in today’s business world as Camm/Cochran/Fry/Ohlmann/Anderson/Sweeney/Williams' leading STATISTICS FOR BUSINESS AND ECONOMICS, 15E connects concepts in each chapter to actual business practices. This edition combines clear statistical methods with a proven approach that presents a problem, then a scenario. Updated applications reflect the latest...

Gain a strong understanding of the role of management science in the decision-making process while mastering the latest advantages of Microsoft® Office Excel® 365 with Camm/Cochran/Fry/Ohlmann/Anderson/Sweeney/Williams' AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, 16E. This market-leading edition uses a proven problem-scenario approach in a new full-color design...

Gain a strong foundation in economics with today's most popular economics text, trusted by students like you worldwide -- Mankiw’s PRINCIPLES OF ECONOMICS, 10E. Using a clear, inviting writing style, this edition focuses exclusively on content to help you better understand the world and economy in which you live. You...

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case...

DISCOVERING COMPUTERS: DIGITAL TECHNOLOGY, DATA, AND DEVICES, 17th edition, teaches you not only the basics of technology, but also how you will use it -- and the responsibilities that go along with being a digital citizen. Focusing on current technology, the content addresses convergence of devices and platforms. Each module...

Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng...

GENERAL CHEMISTRY is better than ever with this eleventh edition. It includes essential updates—such as modern artwork, higher integration with OWLv2, revised end-of-chapter questions, added Capstone Problems, narrative revisions, and more—to help you succeed in your chemistry course.