AE Principles of Microeconomics,
10th Edition

Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
Appendix: Graphing: A Brief Review.
3. Interdependence and the Gains from Trade.
Part II: SUPPLY AND DEMAND I: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.
Part III: SUPPLY AND DEMAND II: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Application: The Costs of Taxation.
9. Application: International Trade.
Part IV: THE ECONOMICS OF PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Economics of Healthcare
13. The Design of the Tax System.
Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
14. The Costs of Production.
15. Firms in Competitive Markets.
16. Monopoly.
17. Monopolistic Competition.
18. Oligopoly.
Part VI: THE ECONOMICS OF LABOR MARKETS.
19. The Markets for the Factors of Production.
20. Earnings and Discrimination.
21. Income Inequality and Poverty.
Part VII: TOPICS FOR FURTHER STUDY.
22. The Theory of Consumer Choice.
23. Frontiers in Microeconomics.
Appendix: How Economists Use Data
Glossary.
Index.

• N. Gregory Mankiw

  N. Gregory Mankiw is the Robert M. Beren Professor of Economics at Harvard University. For 14 years he taught EC10 Principles, the most popular course at Harvard. Dr. Mankiw studied economics at Princeton University and MIT. He is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy and economic growth. Dr. Mankiw's articles have appeared in academic journals such as the American Economic Review, Journal of Political Economy and Quarterly Journal of Economics. His work has also appeared in more widely accessible forums, including The New York Times, The Washington Post, The Wall Street Journal and Fortune. Dr. Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office and a member of the ETS® test development committee for the advanced placement exam in economics. From 2003 to 2005, Dr. Mankiw served as chairman of the President’s Council of Economic Advisers.

• Updated "ASK THE EXPERTS" BOXES HIGHLIGHT THE LATEST INSIGHTS FROM LEADING ECONOMISTS. This current feature focuses on the IGM Economics Experts Panel, a longitudinal survey of several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and explain whether they agree with it, disagree with it or are uncertain. These diverse opinions clearly demonstrate how economists are often united, divided or simply don’t know what to think.

• UPDATED MINDTAP ONLINE RESOURCES OFFER TODAY'S MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATION. Powerful student-focused content responds to the individualized needs of each introductory microeconomics student with a prescribed learning path, graph building tools, engaging multimedia resources and test preparation tools. As instructor, you have the flexibility to customize your course with publisher-provided content, your own material or third-party resources.

• EXPANDED VIDEO LECTURE SERIES WITH QUICK QUIZZES FOR MICROECONOMICS HIGHLIGHTS THE UNIQUE MANKIW APPROACH. This assignable video series within MindTap supports students as they prepare for class and study for exams. Updated, engaging videos offer an alternative to reading the text and are divided into convenient segments that allow students to focus only on concepts they find most challenging. Fresh examples and student-oriented language reinforce the approach in Mankiw's printed book. Brief quizzes evaluate understanding as students progress through the videos.

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• "BUILD THE GRAPH" MOVES STEP-BY-STEP THROUGH COMPLEX GRAPHICAL FIGURES. Designed specifically for introductory microeconomics students, these interactive exercises in MindTap help students understand complex graphs by decomposing a graph into finite steps that build upon one another. Students then practice graphing by drawing a similar scenario from scratch. This drawing method supports a kinesthetic learning approach -- all within the context of the interactive eBook.

• CURRENT "VIDEO APPLICATIONS" FEATURE THE AUTHOR INTRODUCING CHAPTER CONTENT. Author Gregory Mankiw uses these unique videos to introduce important themes in every chapter. He immediately engages students with an emphasis on the real-world importance of the microeconomic principles that appear in the upcoming chapter. These videos prompt a better understanding of how microeconomic principles relate to students' day-to-day lives and the world around them.

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• UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE WITH DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review" and "Problems and Applications" all integrate this edition’s most recent content. Completely digital versions of "Chapter Quick Quizzes" and "Problems and Applications" are available in MindTap and are fully gradable. "Problem and Applications" also appear as algorithmic sets in MindTap only.

• THE LATEST COVERAGE OF RELEVANT, CURRENT MICROECONOMIC TOPICS ADDRESSES TODAY'S DEVELOPING ISSUES. Numerous chapters reflect the latest developments in microeconomics. Comprehensive updates include coverage of the design of the tax system (Ch. 13) and income inequality and poverty (Ch. 21).

• NEW AND UPDATED "IN THE NEWS," "FYI" AND "CASE STUDY" FEATURES HIGHLIGHT RECENT AND SIGNIFICANT MICROECONOMIC EVENTS. Your students stay up to date on the today’s most recent microeconomic changes and developments as these features highlight events that have made headlines. Engaging explanations detail the significant of these developments on microeconomic decisions today.

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.