Shirley Biagi
ISBN-13: 9798214135519©2025
From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 13th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the...
Joseph Straubhaar, Robert LaRose, Lucinda Davenport
ISBN-13: 9798214135625©2025
Straubhaar/Larose/Davenport's MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 11th Edition, thoroughly illustrates how media technologies develop, operate, converge and impact society. Its comprehensive introduction to today's global media environment includes ongoing developments in technology, culture and critical theory that transform this rapidly evolving industry. Coverage of history, theories, concepts and...
Genelle Belmas, Jason M. Shepard
ISBN-13: 9780357657065©2023
Current through the most recent Supreme Court term, Belmas/Shepard's MAJOR PRINCIPLES OF MEDIA LAW, 2023, delivers a comprehensive summary of the latest additions, changes and developments in communication law. The text focuses on the issues most critical to media law. Helping you truly engage with the material, student-friendly features include...
Wayne Overbeck, Genelle Belmas
ISBN-13: 9780357113127©2019
Current through the most recent Supreme Court term, MAJOR PRINCIPLES OF MEDIA LAW, 2019, delivers a comprehensive summary of the latest additions, changes and developments in communication law. The text fully integrates recent developments through July--the end of the Court's 2017-18 term--and is available in August for fall classes. Reflecting...
Joseph Straubhaar, Robert LaRose, Lucinda Davenport
ISBN-13: 9781305950849©2018
Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture,...
Herbert Zettl
ISBN-13: 9781305950863©2018
Reflecting the latest from real-world practice, VIDEO BASICS, 8th Edition, by Emmy award–winning producer, director, and innovator Herbert Zettl delivers the most authoritative, current, and technically accurate guide to video production available. Concise yet thorough, the text moves you quickly from video concepts and processes to production tools and techniques,...
Herbert Zettl
ISBN-13: 9781305578906©2017
Delivering the most comprehensive coverage available, Herb Zettl’s SIGHT SOUND MOTION: APPLIED MEDIA AESTHETICS, 8e thoroughly describes the major aesthetic image elements -- light and color, space, time-motion, and sound -- as well as presents in-depth coverage on how they are creatively used in television and film. Real-world applications bring...
Doug Newsom, Jim Haynes
ISBN-13: 9781305500006©2017
Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and...
Shirley Biagi
ISBN-13: 9781305580985©2017
From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the...
Alan B. Albarran
ISBN-13: 9781305077560©2017
Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key...
Lauren Kessler, Duncan McDonald
ISBN-13: 9781285052472©2016
Renowned for its clear presentation of grammar, Kessler and McDonald's WHEN WORDS COLLIDE, 9e equips you with the tips and tools you need to succeed in today's dynamic, cross-platform, multi-media writing environment. This versatile grammar and usage handbook provides an excellent resource for learners and seasoned media writers alike. With...
Carole Rich
ISBN-13: 9781305077331©2016
Packed with full-color photographs and examples straight from recent headlines, WRITING AND REPORTING NEWS: A COACHING METHOD, 8e uses tips and techniques from revered writing coaches and award-winning journalists to help you develop the writing and reporting skills you need to succeed in the changing world of journalism. An entire...
Bonnie L. Drewniany, A. Jerome Jewler
ISBN-13: 9781133307266©2014
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step....
Roger D. Wimmer, Joseph R. Dominick
ISBN-13: 9781285074603©2014
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, International Edition shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the...
Roger D. Wimmer, Joseph R. Dominick
ISBN-13: 9781133307334©2014
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this...
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