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Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible...

Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and...

In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the...

Learn about the entrepreneurial mindset and the true process of a successful entrepreneur with Kuratko's ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 12th EDITION! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics...

Bulliet/Crossley/Headrick/Hirsch/Johnson/Northrup's THE EARTH AND ITS PEOPLES: A GLOBAL HISTORY, 8th EDITION, presents world history in a balanced, global framework, shifting the focus away from political centers of power and toward the living conditions and activities of ordinary people. This truly global world history book employs a fundamental theme -- the...

America’s national experience and collective history have always been subject to transnational forces and affected by global events and conditions. In recognition of this reality, Montoya/Belmonte/Guarneri/Hackel/Hartigan-O'Connor/Kurashige's GLOBAL AMERICANS: A HISTORY OF THE UNITED STATES, 2nd EDITION, presents a history of North America and then the United States in which world...

Although it offers an appropriately complex treatment of the American past, Boyer/Clark/Halttunen/Kett/Salisbury/Sitkoff/Woloch/Rieser's THE ENDURING VISION: A HISTORY OF THE AMERICAN PEOPLE, 10th EDITION, requires no prerequisite knowledge from students. The approach is not only comprehensive, but readable, lively and illuminating. It is attentive to the lived historical experiences of women,...

Reach your diet and nutritional goals with Brown/Williams' NUTRITION NOW, 9th Edition! Understanding the basic principles of nutrition and its impacts on health can lead to informed decisions and greater success reaching health goals now and throughout your lifetime. Chapters cover nutrition topics such as diet planning, nutrition labels, macronutrients,...

Get a full understanding of how nutrition impacts healthy people as they grow, develop and function through life stages through Brown's NUTRITION THROUGH THE LIFE CYCLE, Eighth Edition. Packed with insight from leading experts, this reader-friendly text features a vibrant full-color design filled with illustrations that make abstract ideas easy...

Providing current information on the health, culture, food and nutrition habits of the most common ethnic and racial groups living in the United States, FOOD AND CULTURE supports human diversity and inclusivity and provides you with an accessible lens to see connection. This market-leading text for cultural foods courses is...

Kirszner/Mandell's PORTABLE LITERATURE: READING, REACTING, WRITING, 10th Edition is a highly accessible anthology that offers a broad selection of contemporary and classic, time-tested readings along with introductions to the literary genres, helpful study questions and prompts and a down-to-earth, accessible guide to writing about literature.

Over a million students have learned to be more discerning at constructing and evaluating arguments with the help of Hurley's A CONCISE INTRODUCTION TO LOGIC. The text's clear, student-friendly and thorough presentation has made it the most widely used logic text in North America. Studying logic offers multiple benefits. It...

Learn human resource management your way with DeNisi/Griffin's HR, 6E from 4LTR Press. This inviting, easy-reference text guides you through mastering human resource management concepts and skills. Visually engaging, brief chapters offer numerous learning features and helpful study tools. You choose the format that best suits your learning preferences. HR,...

Master the interpersonal skills you need to thrive in personal relationships and to be successful in today's workplace. Interpersonal skills are now referred to as “power skills” because organizations say they are the most critically important for their workforces to develop. These skills are constantly being refined and developed throughout...

Prepare for HR and career success with the book that has set the standard for excellence in human resource management. Valentine/Meglich/Mathis/Jackson's HUMAN RESOURCE MANAGEMENT, 17th EDITION, offers today's most current look at HRM and its impact on the success of organizations today. A leading resource in preparing for professional HR...

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case...

Zahay/Labrecque/Reavey/Roberts' DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide...

Midola the Elephant meets different animals as she searches for a new home. World Chinese Graded Readers is a 10-level series for learners of the Chinese language. Comprising hundreds of best-loved children’s readers, this series features fascinating content, beautiful illustrations, and authentic language usage. Graded with reference to the ACTFL...

Zhuang Zhuang lives with his mom and dad in the forest. They do different things in each season. World Chinese Graded Readers is a 10-level series for learners of the Chinese language. Comprising hundreds of best-loved children’s readers, this series features fascinating content, beautiful illustrations, and authentic language usage. Graded...

Other Societies offers a comparative approach to the introduction of sociology. It juxtaposes cases from Asia with those from other countries around the world to emphasize the discipline’s multiple approaches while trying to ensure the accessibility and applicability of its various concepts and theories. By focusing on the contrasting views...

Gain a solid understanding of the importance of business ethics, sustainability and stakeholder management using a strong managerial perspective within Carroll/Brown/Buchholtz's BUSINESS AND SOCIETY: ETHICS, SUSTAINABILITY, AND STAKEHOLDER MANAGEMENT, 11E. You discover, first-hand, how today’s most successful business decision makers both balance and protect the interests of various stakeholders, including...

Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market...

Since the Tang Dynasty, pandas have been used as China’s diplomats. They have become ambassadors of good will and friendship to countries around the world. World Chinese Graded Readers is a 10-level series for learners of the Chinese language. Comprising hundreds of best-loved children’s readers, this series features fascinating content,...

Little Tiger and her mother live in a jungle deep in the mountains where various animals roam. One morning, some intruders with hunting guns come to the jungle. World Chinese Graded Readers is a 10-level series for learners of the Chinese language. Comprising hundreds of best-loved children’s readers, this series...

Mother Penguin and Father Penguin go to great lengths to raise their young. World Chinese Graded Readers is a 10-level series for learners of the Chinese language. Comprising hundreds of best-loved children’s readers, this series features fascinating content, beautiful illustrations, and authentic language usage. Graded with reference to the ACTFL...

The Little Seal takes 12 days to grow and learn all of life's important skills. World Chinese Graded Readers is a 10-level series for learners of the Chinese language. Comprising hundreds of best-loved children’s readers, this series features fascinating content, beautiful illustrations, and authentic language usage. Graded with reference to...

Bamei, a snub-nosed monkey, says goodbye to his mother and embarks on an journey in search of friends and a new future. World Chinese Graded Readers is a 10-level series for learners of the Chinese language. Comprising hundreds of best-loved children’s readers, this series features fascinating content, beautiful illustrations, and...

The little white-lipped deer is excited as she will be meeting her father for the first time. What does he look like? Will he still remember her? World Chinese Graded Readers is a 10-level series for learners of the Chinese language. Comprising hundreds of best-loved children’s readers, this series features...

Establish a strong foundation in accounting fundamentals that will help you succeed in your career and business with Warren/Tayler’s MANAGERIAL ACCOUNTING, 16E. The latest business illustrations and current examples provide a meaningful context that demonstrates how each chapter’s content fits into the "big picture." The authors clearly connect key accounting...