Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry J. Babin, William Zikmund
ISBN-13: 9780170438964©2020
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as...
Barry J. Babin
ISBN-13: 9780357033937©2019
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data...
Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel, Jr., Jane Summers, Michael Gardiner
ISBN-13: 9780170411769©2019
MKTG is the number one resource to help you succeed in your introductory marketing subjects. The text is broken down into four easy-to-read parts; an introduction to marketing, consumer information, managing the marketing mix and the world of marketing. Chapters are also a readable length – often around twenty pages....
Michael D. Hutt, Thomas W. Speh
ISBN-13: 9789814866507©2019
MindTap Marketing for Hutt/Speh's Business Marketing Management B2B, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap....
O. C. Ferrell, Michael Hartline
ISBN-13: 9789814866521©2019
MindTap Marketing Strategy, 7th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap...
Louis E. Boone, David L. Kurtz
ISBN-13: 9789814834421©2019
MindTap Marketing for Boone/Kurtz's Contemporary Marketing, 18th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered...
O. C. Ferrell, Michael Hartline
ISBN-13: 9789814834612©2019
MindTap Marketing Strategy, 7th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap...
Michael D. Hutt, Thomas W. Speh
ISBN-13: 9789814834599©2019
MindTap Marketing for Hutt/Speh's Business Marketing Management B2B, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap....
Sally Dibb, Lyndon Simkin, William M. Pride, Ferrell
ISBN-13: 9781473760271©2019
Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik
ISBN-13: 9781337110211©2019
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on...
Peter Allen, Kellie Bennett, Brody Heritage
ISBN-13: 9780170421140©2019
SPSS is enormously powerful – and challenging to learn. This popular handbook lets you get hands-on with the statistical procedures you need. Full colour screen shots, step-by-step guidance and examples with annotated outputs help you learn. Created for students of psychology, marketing and research in any discipline. An essential and...
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