Pride/Hughes/Kapoor/Weinstein/Wortley’s “Foundations of Business, Cengage International Edition" 8th Edition, helps you prepare for your career by breaking down complex business topics into clear, easy-to-follow lessons that connect to real-world trends and challenges. Explore areas like marketing, management, social media, finance and entrepreneurship and discover how emerging technologies like AI, automation and blockchain are transforming the business landscape. Build adaptable leadership and decision-making skills and learn how today’s economy, ethics and global trends impact business. Examples, stats and interactive tools like MindTap make learning more engaging and practical, so you’re not just memorizing terms, you’re learning how to think like a business professional. Whether you're planning to run your own business or join a global company, this course will give you the foundation you need to succeed.
Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Ethics and Social Responsibility in Business.
3. Global Business.
Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees.
Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.
Part VI: INFORMATION, ACCOUNTING, AND FINANCE.
14. Exploring Social Media and e-Business.
15. Using Management and Accounting Information.
16. Mastering Financial Management.
Online Chapters.
17. Understanding Personal Finances and Investments.
18. Enhancing Union-Management Relations.
Online Appendices.
Appendix A Careers in Business.
Appendix B Risk Management and Insurance.
Appendix C Business Law, Regulation, and Taxation.
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The new end-of-chapter Careers feature provides context surrounding the practical application of chapter concepts as well exploration of career paths.
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New and refreshed examples keep the content current and inclusive, highlighting a diverse range of companies across sizes, industries and ownership structures.
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Explore more with two online chapters and appendices. Topic coverage includes personal finance, investing, labor management, business careers, risk management and more.
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A focus on success through best practices and real-world connections emphasizes career readiness and what it takes to succeed, both in business and in life.
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The Inside Business feature dives into current events and real company stories, while the Why Should You Care? feature frames each topic around relevance to students’ lives.
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Real-world cases conclude each chapter and turn concepts into actionable insights. These real-world scenarios help students see how business concepts work in practice.
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A continuing case throughout the narrative: Graeter’s -- a behind-the-scenes look at a real business offers students insight into how business concepts play out in practice.
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MindTap offers an interactive and career-focused learning experience through simulations and video responses to real-world business situations powered by Bongo’s AI platform.