COMM,
7th Edition

Deanna D. Sellnow, Kathleen S. Verderber, Rudolph F. Verderber

COMM
ISBN-13: 9798214157313
Copyright 2027 | Published
384 pages | List Price: USD $103.00

Sellnow/Verderber/Verderber’s "COMM," 7th Edition, is written and organized with your perspective in mind. The practical examples throughout the book make the research both relatable and relevant to you. The text combines an easy-reference textbook with an innovative digital experience -- all at an affordable price. Delivering comprehensive yet succinct coverage, it integrates the latest research, best practices and timely, real-world examples.

Purchase Enquiry INSTRUCTOR’S eREVIEW COPY

Part I: FOUNDATIONS OF COMMUNICATION.
1. Communication Perspectives.
2. Perception of Self and Others.
3. Intercultural Communication.
4. Verbal Messages.
5. Nonverbal Messages.
6. Listening.
Part II: INTERPERSONAL COMMUNICATION.
7. Interpersonal Relationships.
8. Interpersonal Communication.
Part III: GROUP COMMUNICATION.
9. Communicating in Groups.
10. Group Leadership and Problem Solving.
Part IV: PUBLIC SPEAKING.
11. Topic Selection and Development.
12. Organizing Your Speech.
13. Presentational Aids.
14. Language and Oral Style.
15. Delivery.
16. Informative Speaking.
17. Persuasive Speaking.
Appendix A: Interviewing.
Appendix B: Outlining.
References.
Index.

  • Deanna D. Sellnow

    Deanna D. Sellnow, Ph.D., is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. Dr. Sellnow has published in regional, national and international journals and served as editor of the JOURNAL OF COMMUNICATION PEDAGOGY, COMMUNICATION TEACHER and the BASIC COMMUNICATION COURSE ANNUAL. She is co-author of COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM and SPEAK, all with Cengage.

  • Kathleen S. Verderber

    Kathleen S. Verderber is associate professor of management emeritus at Northern Kentucky University. She has consulted with various civic, professional and business organizations. Dr. Verderber has published numerous articles in several journals and presented papers at communication and management conferences. In addition, she is a co-author of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM and SPEAK, all with Cengage, as well as author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press. She holds an M.A. in speech communication as well as an MBA and a Ph.D. in organizational behavior from the University of Cincinnati.

  • Rudolph F. Verderber

    Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills.

  • the text provides practical tools for improving communication that are grounded in foundational and contemporary research. Instructors can use it as a research-based resource or add to it based on their own teaching philosophy. Students benefit by learning about and practicing skills based on the most recent research.

  • The Sticky Wicket is a new feature that poses ethical dilemmas related to chapter content and emerging technology, including genAI. Instructors can use Sticky Wickets as prompts for informal writing assignments or classroom discussions. Students can also use them to foster critical thinking while doing the readings in preparation for and after class lessons on the various topics.

  • MindTap for this text helps build student confidence as communicators through Bongo-powered Present activities that provide continuous practice, curated prompts and instant personalized feedback powered by generative AI.

  • The Public Speaking section includes Speech Plan Action Steps that guide students through a sequential speechmaking process. The activities that accompany each of these steps have been updated for both in-person and virtual communication and lead students through an orderly process that results in better speeches.

  • Think Pair Share activities give students the opportunity to examine their communication experiences and share these experiences with peers.

  • Integrated quotes from celebrities, politicians and other well-known figures and end-of-chapter quick quizzes give students multiple avenues to engage with the material, check their understanding and examine their communication experiences.

  • Appendices focused on interviewing and outlining prepare students for real-world interviews and teach them how to structure impactful speeches.

  • Comprehensive yet succinct chapters in a modern design present content in an engaging and accessible format that increases the number of students who read the chapter without minimizing coverage of key concepts.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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