Business communication is a personal enterprise. How you write, present and engage with others reflects who you are as a person -- your character -- and distinguishes you in the job search and throughout your career. With Newman's "Business Communication and Character," 12th Edition, you’ll learn to leverage AI as a communication assistant and collaborator while maintaining your own authorship and voice. You’ll improve your high-stakes messages and your daily interactions without shying away from complex, challenging situations. From real company examples, you’ll see how business leaders have succeeded and failed, so you can apply the lessons and avoid mistakes in your own career. MindTap digital tools help you hone your skills at your own pace and in ways that work best for you.
Part I: COMMUNICATING CHARACTER AND BUILDING BUSINESS RELATIONSHIPS.
1. Business Communication and Character.
2. Team and Interpersonal Communication.
3. Communicating Across Differences.
Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS.
4. Writing and Designing.
5. Improving Your Writing Style.
Part III: CRAFTING WRITTEN MESSAGES.
6. Neutral and Positive Messages.
7. Persuasive Messages.
8. Bad-News Messages.
Part IV: PREPARING DATA AND WRITING REPORTS.
9. Managing and Visualizing Data.
10. Writing Reports.
Part V: DEVELOPING AND DELIVERING PRESENTATIONS AND VISUALS.
11. Developing Presentations and Visuals.
12. Delivering Presentations.
Part VI: PRESENTING YOURSELF FOR EMPLOYMENT.
13. Writing for the Job Search.
14. Interviewing and Starting a New Job.
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Amy Newman
Amy Newman is a member of the faculty of management communication (emerita) at the Cornell University SC Johnson College of Business in the School of Hotel Administration and the Dyson School of Applied Economics and Management. As a senior lecturer for 17 years, she taught courses in business writing, oral communication, persuasive communication, corporate and crisis communication and organizational behavior. Ms. Newman also served as the faculty director of Grand Challenges @Dyson, a community-engaged learning curriculum. Ms. Newman was also an adjunct instructor at Ithaca College; Milano, The New School for Management and Urban Policy in New York City; and eCornell, where she taught classes online. She has won several awards for excellence in teaching and student advising and received grants to develop technology-based learning solutions. She also developed several online courses for working professionals through eCornell. Prior to joining Cornell, Ms. Newman spent 20 years working for large companies, such as Canon, Reuters and Scholastic. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services and entertainment companies. A graduate of Cornell University and Milano, Ms. Newman is also author of BUILDING LEADERSHIP CHARACTER and several editions of BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE. Since 2010, she has maintained a blog of news stories about business communication and character at amynewman.com.
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Students learn to use AI effectively with prompts and tips for team, interpersonal, written, oral and visual communication woven throughout the text.
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Students learn to make thoughtful choices in a technology-driven world, using AI as a collaborator while preserving their voice, character and authorship.
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Support neurodiverse learners and all students in building collaboration and communication skills by embracing natural differences across the classroom.
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Prepare students to stand out in a crowded job market with guidance for tech-driven hiring and strong interpersonal skills for in-person and online networking.
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Help students navigate conflict and complex topics by modeling respectful dialogue and honoring diverse perspectives, reducing tension in classroom discussions.
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The author-created instructor blog at amynewman.com connects current news and company examples to chapter topics keeping your course timely, relevant and engaging.
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Students build self-awareness and confidence through reflection, a character-based model and a personalized tool, to reduce speech anxiety and improve presentations.
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Real company examples, varied exercises and margin notes on ethics, tech and global topics help students apply concepts and build essential communication skills
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