BUSN,
13th Edition

Marcella Kelly, Chuck Williams

BUSN
ISBN-13: 9798214051857
Copyright 2027 | Published
415 pages | List Price: USD $103.00

"BUSN," 13th Edition, is built for you. It breaks down key business concepts in a way that’s clear, engaging and easy to apply. You’ll explore real-world examples like how Nvidia started in a Denny’s, why AI is changing the way businesses operate and how everyday decisions, like using apps to automate your finances, connect to what you’re learning. With a visual, story-driven format and tools designed to match how you study, this book helps you stay focused, think critically and succeed in your business course.

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Part I: THE BUSINESS ENVIRONMENT.
1. Business Now: Change is the Only Constant.
2. Economics: The Framework of Business.
3. The World Marketplace: Business Without Borders.
4. Business Ethics & Social Responsibility: Doing Well by Doing Good.
5. Business Communication: Creating & Delivering Messages That Matter.
Part II: CREATING A BUSINESS.
6. Business Formation: Choosing the Form that Fits.
7. Small Business & Entrepreneurship: Economic Rocket Fuel.
Part III: FINANCING A BUSINESS.
8. Accounting: Decision Making By the Numbers.
9. Finance: Acquiring & Using Funds to Maximize Value.
10. Securities Markets: Trading Financial Resources.
Part IV: MARKETING A BUSINESS.
11. Marketing: Building Profitable Customer Connections.
12. Product and Promotion: Creating and Communicating Value.
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.
Part V: MANAGING A BUSINESS.
14. Management, Motivation, and Leadership: Bringing Business to Life.
15. HRM: Building a Top Quality Workforce.
16. Managing Information: The Heart of 21st Century Businesses.
17. OM: Putting it All Together.
Endnotes.
Index.
Student/Instructor Review Cards.

  • Marcella Kelly

    Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today’s business environment. Ms. Kelly earned her master’s degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

  • Chuck Williams

    Dr. Chuck Williams is a Professor of Management in the Andre B. Lacy School of Business, formerly known as the College of Business, at Butler University. Dr. Williams previously served as Dean of the College of Business at Butler University, Dean of Eberhardt School of Business at the University of the Pacific, and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University. Dr. Williams has also served as Associate Dean and Chair of Management and has taught at Michigan State University and Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behavior, human resources, and strategic management while earning his MBA and PhD in business administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal, and employee training and goal setting. Dr. Williams has published research in the Journal of Applied Psychology, the Academy of Management, Human Resource Management Review, Personnel Psychology, and the Organizational Research Methods Journal. He was a member of the Journal of Management’s editorial board and currently serves as a reviewer for numerous other academic journals. He was also webmaster for the Research Methods Division of the Academy of Management.

  • Chapter-level You Make the Decision simulations in MindTap place students in the role of a business professional, guiding them through decision-making scenarios.

  • Connect It video response simulations prompt students to respond via video to realistic workplace situations and receive feedback through AI, powered by Bongo’s AI platform.

  • Artificial Intelligence boxes are embedded in multiple chapters to show how AI is actively transforming business operations across industries.

  • A magazine-style approach offers a shorter, yet comprehensive design to keep your students’ attention.

  • MindTap provides access to everything you and your students need in one place. Cut down preparation time with preloaded and organized course materials in MindTap.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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