Pride/Ferrell's FOUNDATIONS OF MARKETING, 10th Edition, goes beyond theory, providing practical insights and decision-making frameworks to help you think and act like a marketer in the real world. With active learning, engaging examples and real-world cases, you'll gain a deep understanding of essential marketing concepts and strategies, while also exploring evolving areas like digital marketing and social responsibility. Updated using the latest research, the text ensures you stay current with industry trends. Prepare yourself for a successful marketing career with this valuable resource that empowers you to make informed decisions and excel in the dynamic world of marketing. Elevate your performance and achieve your goals.
PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.
1. Customer-Driven Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
3. The Marketing Environment, Social Responsibility, and Ethics.
PART II: TARGET MARKETS TO MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
4. Marketing Research and Target Market Analysis.
5. Target Markets: Segmentation and Evaluation.
PART III: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.
6. Consumer Buying Behavior.
7. Business Markets and Buying Behavior.
8. Reaching Global Markets.
9. Digital Marketing and Social Networking.
PART IV: PRODUCT AND PRICE DECISIONS.
10. Product, Branding, and Packaging Concepts.
11. Developing and Managing Goods and Services.
12. Pricing Concepts and Management.
Part V: DISTRIBUTION DECISIONS.
13. Marketing Channels and Supply Chain Management.
14. Retailing, Direct-to-Consumer Marketing, and Wholesaling.
Part VI: PROMOTION DECISIONS.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
Glossary.
Endnotes.
Feature Notes.
Name Index.
Organization Index.
Subject Index.
Online Appendices.
Appendix A: Financial Analysis in Marketing.
Appendix B: Sample Marketing Plan.
Appendix C: Careers in Marketing.
Appendix D: Marketing Analytics.
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William M. Pride
William M. Pride is Professor of Marketing, Mays Business School, Texas A&M University, USA.
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O. C. Ferrell
O. C. Ferrell is the James T. Pursell Sr. Eminent Scholar Chair in Ethics and director of the Center for Ethical Organizational Cultures in the Raymond J. Harbert College of Business at Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing in the Anderson School of Management at University of New Mexico. He also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. Dr. Ferrell received his Ph.D. in marketing from Louisiana State University. He is a past president of the Academic Council of the American Marketing Association and previously chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. In addition, Dr. Ferrell is past president of the Academy of Marketing Science, where he also served as vice president of publications. He is a member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. Dr. Ferrell has received a Lifetime Achievement Award from the Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students as well as the Harold Berkman Lifetime Service Award and the Cutco Vector Distinguished Marketing Educator Award -- both from the Academy of Marketing Science. Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.
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Up-to-date coverage of marketing topics with the importance of DEI is incorporated into key areas to ensure students are equipped with the latest knowledge and skills.
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New end-of-chapter cases feature recognizable companies to provide practical application and help students develop critical thinking skills, deepening their understanding of marketing strategies.
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New feature boxes provide current, real-world examples that illustrate concepts such as disruptive marketing, integrity in marketing, creative marketing and entrepreneurship in marketing.
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Marketing Insights showcase industry leaders and provide context for upcoming concepts, helping students better understand how marketing principles are applied in the real world.
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Highly recognized authors apply their teaching experience to the text and supplemental resources, resulting in a well-integrated platform and comprehensive teaching package.
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Provide a strong foundation and address the latest trends (digital marketing, globalization, marketing technology) with intriguing details that create an engaging learning experience.
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Important marketing-related business topics are addressed such as the supply chain management that is a critical part of internet retitling for companies like Amazon and Walmart.