See how interesting the behavioral sciences can be with Gravetter/Forzano's RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 7th Edition. Inviting and conversational, the text leads you through the research process from start to finish, using a step-by-step approach that emphasizes the decisions researchers make at each stage. Current research examples are selected to be of particular interest to students like you. Learning objectives help you focus on what's important and give you opportunities to apply your learning and test your understanding. Chapter after chapter, the authors' "lecture in a book" style delivers clear explanations of topics that make the text easy to read and understand.
Preface.
1. Introduction, Acquiring Knowledge, and the Scientific Method.
2. Research Ideas and Hypotheses.
3. Defining and Measuring Variables.
4. Ethics in Research.
5. Selecting Research Participants.
6. Research Strategies and Validity.
7. The Experimental Research Strategy.
8. Experimental Designs: Between-Subjects Design.
9. Experimental Designs: Within-Subjects Design.
10. The Nonexperimental and Quasi-Experimental Strategies: Nonequivalent Group, Pre–Post, and Developmental Designs.
11. Factorial Designs.
12. The Correlational Research Strategy.
13. The Descriptive Research Strategy.
14. Single-Case Experimental Research Designs.
15. Statistical Evaluation of Data.
16. Writing an APA-Style Research Report.
APPENDICES.
A. Random Number Table and Instruction.
B. Statistics Demonstrations and Statistical Tables.
C. Instructions for Using SPSS.
D. Sample APA-Style Research Report Manuscript for Publication.
Glossary.
References.
Name Index.
Subject Index.
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Frederick J Gravetter
The late Frederick J Gravetter was Professor Emeritus of Psychology at The College at Brockport, State University of New York. While teaching at Brockport, Dr. Gravetter specialized in statistics, experimental design, and cognitive psychology. He received his bachelor’s degree in mathematics from M.I.T. and his Ph.D. in psychology from Duke University. In addition to publishing several research articles, Dr. Gravetter co-authored Statistics for the Behavioral Sciences and Essentials of Statistics for the Behavioral Sciences.
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Lori-Ann B. Forzano
Lori-Ann B Forzano is Professor of Psychology at The College at Brockport, State University of New York, where she regularly teaches undergraduate and graduate courses in research methods, statistics, learning, animal behaviour, and the psychology of eating. Her research examines impulsivity and self-control in adults and children and has been published in the Journal of the Experimental Analysis of Behavior, Learning and Motivation and The Psychological Record. Dr. Forzano also co-authored Essentials of Statistics for the Behavioral Sciences. She received her PhD in experimental psychology from the State University of New York at Stony Brook.
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James E. Witnauer
James E. Witnauer is Associate Professor of Psychology and Director of the Neuroscience Program at the State University of New York Brockport, where he teaches undergraduate courses in experimental psychology and graduate courses in statistics and biopsychology. He earned a Ph.D. in Cognitive Psychology from State University of New York, Binghamton and a BA in Psychology from State University of New York, Buffalo State College. Dr. Witnauer’s research aims to test mathematical models of learning and behavior and has been published in Behavioural Processes, Journal of Experimental Psychology: Animal Behavior Processes, and Neurobiology of Learning and Memory. He serves as consulting Editor at Learning & Behavior. Dr. Witnauer has also coauthored Essentials of Statistics for the Behavioral Sciences.
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New boxes on research design summarize statistical analyses that should be used to test for significance, select sample sizes based on statistical power and estimate parameters and effect size.
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Improved coverage of sample size selection introduces power analyses and GPower software. Recommendations concerning priority and sensitivity analyses are made.
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The text now considers ethical and unethical conduct in analyzing data, addressing issues such as optional stopping of data collection and the importance of planning statistical analyses.
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Professional currency is maintained by instructing students in the writing style and formatting of APA’s Publication Manual, 7e; new rules for publication in APA journals are included.
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The text considers new technological tools, including ChatGPT, Mechanical Turk and other crowdsourcing platforms, PsychoPy and related software, Google Scholar and the R programming language.
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Online resources include Getting Started with R, which explains all of the statistical analyses described in the text in addition to covering graphing and power analysis.
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