AE Business Ethics,
14th Edition

Part I: AN OVERVIEW OF BUSINESS ETHICS.
1: The Importance of Business Ethics.
2: Stakeholder Relationships, Social Responsibility, and Corporate Governance.
3: Sustainability: Ethical and Social Responsibility Dimensions.
Part II: ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS.
4: The Institutionalization of Business Ethics.
5: Emerging Business Ethics Issues.
Part III: THE DECISION-MAKING PROCESS.
6: Ethical Decision Making.
7: Individual Factors: Moral Philosophies and Values.
8: Organizational Factors: The Role of Ethical Culture and Relationships.
Part IV: IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY.
9: Developing and Implementing an Effective Ethics Program.
10: Global Business Ethics Issues.
11: Ethical Leadership.
12: Technology: Ethics and Social Responsibility Issues.
Part V: CASES.
1: Inside the Catastrophic FTX Crypto Collapse.
2: Chevron Gasses Up on Sustainability.
3: Prescription for Trouble: J&J and the Opioid Crisis.
4: Spotify Streams Social Responsibility.
5: Shein: Fashion in the Fast Lane.
6: Toshiba Tackles Turmoil.
7: Cisco Recognized as Elite Employer for Top Talent.
8: Mattel Toys with Sustainability.
9: Illycaffè Brews a Better Tomorrow.
10: Silicon Valley Bank-rupt: A Lesson in Failed ESG.
11: Google Supercharges Search with Generative AI.
12: Tesla Accelerates the Transition to Sustainable Energy.
13: An Apple a Day: Ethics at Apple Inc.
14: CVS Shows ExtraCare for Social Responsibility.
15: Starbucks Serves Up Its Social Responsibility Blend.
16: Uber Collides with Controversy.
17: From the Outside In: Corporate Social Responsibility at Patagonia.
18: Home Depot Works on Stakeholder Relationships.
19: Big-Box Retailer Walmart Makes Big Moves in Social Responsibility.
20: The Hershey Company’s Bittersweet Success.
Endnotes.
Index.

• O. C. Ferrell

  O. C. Ferrell is the James T. Pursell Sr. Eminent Scholar Chair in Ethics and director of the Center for Ethical Organizational Cultures in the Raymond J. Harbert College of Business at Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing in the Anderson School of Management at University of New Mexico. He also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. Dr. Ferrell received his Ph.D. in marketing from Louisiana State University. He is a past president of the Academic Council of the American Marketing Association and previously chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. In addition, Dr. Ferrell is past president of the Academy of Marketing Science, where he also served as vice president of publications. He is a member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. Dr. Ferrell has received a Lifetime Achievement Award from the Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students as well as the Harold Berkman Lifetime Service Award and the Cutco Vector Distinguished Marketing Educator Award -- both from the Academy of Marketing Science. Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.

• John Fraedrich

  John Fraedrich is the Jannetides Professor of Business Ethics at Southern Illinois University. He received his B.S. from Brigham Young and M.S. and Ph.D. from Texas A&M University. He has written more than 50 books, articles and proceedings, primarily related to the application of ethics and values. He has also represented academia at the ambassador level in Washington D.C. Considered one of the world's top ethics researchers, Dr. Fraedrich was among 50 marketing ethics professors selected to participate in the International Consortium on Ethics and Social Responsibility. On a global level, Dr. Fraedrich has helped affect business ethics dialogue as the only ethics professor invited by a former U.S. Secretary of State to participate in an executive seminar on globalization and its implications and challenges for societies, corporate responsibility and public policy. This seminar included ambassadors and economic ministers from Argentina, Australia, Bosnia/Herzegovina, Germany, the Republic of Georgia, Lesotho, Mexico, Peru and Poland, as well as Fortune 100 firms such as Raytheon, Lockheed-Martin and Sumitomo Corporation. Dr. Fraedrich has also taught for the Department of the Army at the Brigadier General Officer-level concerning "The Consequences of Power." He is also author of an integrated application-oriented ethics software for academics and Fortune 500 corporations.

• Ferrell

  Linda Ferrell is the Globe Life Professor of Marketing and Business Ethics at Auburn University, having previously served as chair of the marketing department. She was formerly the Distinguished Professor of Leadership and Business Ethics at Belmont University. She earned her Ph.D. in business administration with a concentration in management from the University of Memphis. She has also taught at the University of Tampa, Colorado State University, University of Northern Colorado, University of Memphis and University of Wyoming. In addition, she team-taught marketing strategy classes at Thammasat University in Bangkok, Thailand for 16 years. Dr. Ferrell's work experience as an account executive for McDonald’s and Pizza Hut’s advertising agencies supports her teaching of advertising, marketing strategy, marketing ethics and marketing principles. She has written for numerous professional publications, including the Journal of Public Policy & Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, AMS Review, Journal of Marketing Theory and Practice, Journal of Academic Ethics, Journal of Marketing Education, Marketing Education Review, Journal of Teaching Business Ethics, Marketing Management Journal and Case Research Journal. She has co-authored numerous books, including BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, BUSINESS AND SOCIETY and INTRODUCTION TO BUSINESS. Dr. Ferrell is a past president of the Academy of Marketing Science and past president of the Marketing Management Association. She serves on the college advisory board for Cutco/Vector. She is also on the board, executive committee and academic advisory committee of the Direct Selling Education Foundation. She has served as an expert witness in cases related to advertising, business ethics and consumer protection.

• Key concepts have been reorganized across chapters to present content more sequentially.

• Significant updates to the Sustainability, Global and Technology chapters to provide up-to-date information for decision makers. Additional content on these areas is also found throughout the text.

• 10 brand new cases and 10 significantly updated cases provide cutting-edge, real-world content.

• Updated Instructor Resources reflect changes in content as well as feedback from those who use the resources.

• With a focus on decision-making, leadership and strategy, this title clearly illustrates how to develop, implement and audit an effective ethics program in a contemporary global environment.

• Numerous hands-on applications engage students with real-world applications, ethical dilemmas, guided discussions and mini-cases to develop critical-thinking skills in resolving ethical business challenges.

• Up-to-date and engaging cases highlight the importance of ethical decision-making today, feature organizations familiar to students and put the principles students are learning to the test.

• Unique role-play cases provide excellent culminating experiences and allow your students to integrate and apply numerous concepts from this edition.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.