Adapted from the global bestseller Principles of Economics by N. Gregory Mankiw, this graphic edition of Professor Mankiw’s textbook offers easy-to-understand explanations of the most important concepts in economics. Starting with the cost of production and the characteristics of competitive markets, Volume 3 presents illustrative examples and cases, before heading into an analysis of monopolies and monopolistic competition. The volume ends with a treatise on oligopolies. Beautifully illustrated and accompanied by entertaining textual discussion, this highly readable and educational series of graphic novels will serve as a lifelong companion to anyone who is interested in economics.
Preface
Chapter 01 The Cost of Production
1 What are costs?
2 Production and costs
3 Costs in the short run and in the long run
Chapter 02 Competitive Markets
1 The competitive firm’s supply curve
2 The supply curve in a competitive market
Chapter 03 Monopoly
1 How monopolies make production and pricing decisions
2 Inefficiency of monopoly
3 Price discrimination
4 Policy toward monopolies
Chapter 04 Monopolistic Competition
1 Monopolistic competition
2 Advertising
Chapter 05 Oligopoly
1 Markets with only a few sellers
2 The economies of cooperation
3 Public policy toward oligopolies
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N. Gregory Mankiw
N. Gregory Mankiw is the Robert M. Beren Professor of Economics at Harvard University. For 14 years he taught EC10 Principles, the most popular course at Harvard. Dr. Mankiw studied economics at Princeton University and MIT. He is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy and economic growth. Dr. Mankiw's articles have appeared in academic journals such as the American Economic Review, Journal of Political Economy and Quarterly Journal of Economics. His work has also appeared in more widely accessible forums, including The New York Times, The Washington Post, The Wall Street Journal and Fortune. Dr. Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office and a member of the ETS® test development committee for the advanced placement exam in economics. From 2003 to 2005, Dr. Mankiw served as chairman of the President’s Council of Economic Advisers.
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Yong-Seok Kim
Yong-Seok Kim graduated from Yonsei University and became a certified public accountant in Korea in 1995. He then became a CPA in the US in 1997 and CFA in 1999. Having served at Samil Accounting Firm, he joined Ilsin Accounting Firm in 2000 as a director. He was an adjunct professor at Ajou Graduate School of Management and Sogang Graduate School of International Studies (GSIS). Currently, he lectures on finance and treasury accounting at the International Finance Academy and Korean Securities and Finance Institute (KOSFI).
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Ki-Young Kim
Ki-Young Kim studied Business Administration at Busan University. After becoming a certified public accountant, he worked with Anse Accounting Firm. Since 2007, he has been involved in the production of cartoon stories for accounting and other related topics for educational purposes. He is the author of Accounting Principles in Cartoon, Stories of Money and Economics in Cartoon.
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EASY-TO-UNDERSTAND EXPLANATIONS. Clear explication of the most important concepts in economics.
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HIGHLY READABLE. Real cases and concrete examples are used to illustrate fundamental principles of economics.
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BEAUTIFULLY ILLUSTRATED. Attractive and appealing artwork drawn by a professional cartoonist.
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EASY-TO-UNDERSTAND EXPLANATIONS. Clear explication of the most important concepts in economics.