Provide an inviting, superbly written introduction to microeconomics that allows all types of students to quickly grasp microeconomic concepts and build a strong foundation. The most widely-used learning solution in economics classrooms worldwide, written by acclaimed author and economist Gregory Mankiw, PRINCIPLES OF MICROECONOMICS, 9E focuses on the most important microeconomic principles to avoid overwhelming students with excessive detail. Extensive updates, relevant contemporary examples and carefully crafted content present the understanding your students need at key moments in your course. This edition works seamlessly with the latest MindTap digital course solutions and powerful student-focused resources, featuring the highly acclaimed Graph Builder and enhanced Adaptive Test Prep. A team of award-winning teaching economists have further strengthened this edition's leading ancillary support with more relevance, engagement, and interactive learning opportunities.
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
Appendix: Graphing: A Brief Review.
3. Interdependence and the Gains from Trade.
Part II: SUPPLY AND DEMAND I: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.
Part III: SUPPLY AND DEMAND II: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Application: The Costs of Taxation.
9. Application: International Trade.
Part IV: THE ECONOMICS OF PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Design of the Tax System.
Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
13. The Costs of Production.
14. Firms in Competitive Markets.
15. Monopoly.
16. Monopolistic Competition.
17. Oligopoly.
Part VI: THE ECONOMICS OF LABOR MARKETS.
18. The Markets for the Factors of Production.
19. Earnings and Discrimination.
20. Income Inequality and Poverty.
Part VII: TOPICS FOR FURTHER STUDY.
21. The Theory of Consumer Choice.
22. Frontiers in Microeconomics.
Glossary.
Index.
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N. Gregory Mankiw
N. Gregory Mankiw is the Robert M. Beren Professor of Economics at Harvard University. For 14 years he taught EC10 Principles, the most popular course at Harvard. Dr. Mankiw studied economics at Princeton University and MIT. He is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy and economic growth. Dr. Mankiw's articles have appeared in academic journals such as the American Economic Review, Journal of Political Economy and Quarterly Journal of Economics. His work has also appeared in more widely accessible forums, including The New York Times, The Washington Post, The Wall Street Journal and Fortune. Dr. Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office and a member of the ETS® test development committee for the advanced placement exam in economics. From 2003 to 2005, Dr. Mankiw served as chairman of the President’s Council of Economic Advisers.
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EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT MICROECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect today's latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 12) and income inequality and poverty (Ch. 20).
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NUMEROUS NEW AND UPDATED "IN THE NEWS," "FYI," AND "CASE STUDY" FEATURES HIGHLIGHT RECENT AND SIGNIFICANT MICROECONOMIC EVENTS. You and your students stay up to date on the today’s most recent economic changes and developments as these features highlight events that have made headlines. Engaging explanations detail the significant of these developments on microeconomic decisions today.
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"EXPLORE MINDTAP FOR MANKIW 9E: A VIDEO TUTORIAL" SHOWS STUDENTS HOW TO UTILIZE MINDTAP MOST EFFECTIVELY. This short video-based exercise is assignable and the perfect primer to maximize each student’s effectiveness in using MindTap starting on the first day of class. This video tutorial supports your students with a quick understanding of the multitude of student-focus resources available to them in this edition. The video efficiently highlights the advantages of MindTap, including the interactive eReader, StudyHub, Adaptive Test Prep, and Graph Builder.
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BEST-SELLING ONLINE HOMEWORK SOLUTION -- APLIA IN MINDTAP -- OFFERS THE MOST SUCCESSFUL HOMEWORK SOLUTION IN THE ECONOMICS MARKET. With more than one billion answers entered, Aplia provides an unmatched homework resource for your students. Online interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises give students hands-on application without adding to your workload. Updated Aplia technology also now offers an optimized mobile experience with improved graphing tool precision and better functionality.
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MINDTAP PROVIDES THE MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATIONAL PUBLISHING TODAY. Powerful student-focused resources within MINDTAP respond to the individualized needs of introductory microeconomics students with a prescribed learning path, graph building tools, engaging multimedia resources and test preparation tools. MINDTAP gives you, the instructor, the flexibility to create the course you want using either publisher-provided material, your own material, or third-party materials.
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NEW VIDEO LECTURE SERIES LESSONS WITH QUICK QUIZZES IN MINDTAP REFLECT THE UNIQUE MANKIW APPROACH. This new assignable video series supports students both as they prepare for class and as they prepare for exams. The engaging videos offer an alternative to reading the text and are appropriately divided into manageable segments that allow students to focus only on concepts they find most challenging. Fresh examples are seamlessly aligned to the approach and student-oriented language of Mankiw's printed book. Brief quizzes evaluate understanding as students progress through the videos.
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UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE PLUS DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review," and "Problems and Applications" now reflect this edition’s most recent content updates. The "Chapter Quick Quizzes" and "Problems and Applications" are completely digitized in MindTap and are fully gradable. "Problem and Applications" are also available as algorithmic sets in MindTap only.
-
EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT MICROECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect today's latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 12) and income inequality and poverty (Ch. 20).
-
NUMEROUS NEW AND UPDATED "IN THE NEWS," "FYI," AND "CASE STUDY" FEATURES HIGHLIGHT RECENT AND SIGNIFICANT MICROECONOMIC EVENTS. You and your students stay up to date on the today’s most recent economic changes and developments as these features highlight events that have made headlines. Engaging explanations detail the significant of these developments on microeconomic decisions today.
-
"EXPLORE MINDTAP FOR MANKIW 9E: A VIDEO TUTORIAL" SHOWS STUDENTS HOW TO UTILIZE MINDTAP MOST EFFECTIVELY. This short video-based exercise is assignable and the perfect primer to maximize each student’s effectiveness in using MindTap starting on the first day of class. This video tutorial supports your students with a quick understanding of the multitude of student-focus resources available to them in this edition. The video efficiently highlights the advantages of MindTap, including the interactive eReader, StudyHub, Adaptive Test Prep, and Graph Builder.
-
BEST-SELLING ONLINE HOMEWORK SOLUTION -- APLIA IN MINDTAP -- OFFERS THE MOST SUCCESSFUL HOMEWORK SOLUTION IN THE ECONOMICS MARKET. With more than one billion answers entered, Aplia provides an unmatched homework resource for your students. Online interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises give students hands-on application without adding to your workload. Updated Aplia technology also now offers an optimized mobile experience with improved graphing tool precision and better functionality.
-
MINDTAP PROVIDES THE MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATIONAL PUBLISHING TODAY. Powerful student-focused resources within MINDTAP respond to the individualized needs of introductory microeconomics students with a prescribed learning path, graph building tools, engaging multimedia resources and test preparation tools. MINDTAP gives you, the instructor, the flexibility to create the course you want using either publisher-provided material, your own material, or third-party materials.
-
NEW VIDEO LECTURE SERIES LESSONS WITH QUICK QUIZZES IN MINDTAP REFLECT THE UNIQUE MANKIW APPROACH. This new assignable video series supports students both as they prepare for class and as they prepare for exams. The engaging videos offer an alternative to reading the text and are appropriately divided into manageable segments that allow students to focus only on concepts they find most challenging. Fresh examples are seamlessly aligned to the approach and student-oriented language of Mankiw's printed book. Brief quizzes evaluate understanding as students progress through the videos.
-
UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE PLUS DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review," and "Problems and Applications" now reflect this edition’s most recent content updates. The "Chapter Quick Quizzes" and "Problems and Applications" are completely digitized in MindTap and are fully gradable. "Problem and Applications" are also available as algorithmic sets in MindTap only.