Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases that cover each chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 4th Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today's global business landscape.
Part I: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Formal Institutions: Politics, Laws, and Economics.
3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms.
4. Leveraging Resources and Capabilities.
Peng Atlas.
Integrative Cases.
Part II: ACQUIRING TOOLS.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing With Foreign Exchange.
8. Capitalizing on Global and Regional Integration.
Peng Atlas.
Integrative Cases.
Part III: STRATEGIZING AROUND THE GLOBE.
9. Growing and Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Managing Global Competitive Dynamics.
12. Making Alliances and Acquisitions Work.
13. Strategizing, Structuring, and Learning Around the World.
Peng Atlas.
Integrative Cases.
Part IV: BUILDING FUNCTIONAL EXCELLENCE.
14. Competing on Marketing and Supply Chain Management.
15. Managing Human Resources Globally.
16. Financing and Governing the Corporation Globally.
17. Managing Corporate Social Responsibility Globally.
Peng Atlas.
Integrative Cases.
Glossary.
Name Index.
Organization Index.
Subject Index.
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Mike W. Peng
Mike Peng is the Jindal Chair of Global Strategy at The University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a fellow of the Academy of International Business (AIB) and the Asia Academy of Management (AAOM). Dr. Peng holds a bachelor’s degree from Winona State University in Minnesota and a Ph.D. from the University of Washington, Seattle. He has served on the faculty at the Ohio State University, University of Hawaii and Chinese University of Hong Kong. He has also held visiting or courtesy appointments in Australia, Brazil, Britain, Canada, China, Denmark, Hong Kong and Vietnam. Truly global in scope, Dr. Peng’s research has investigated firm strategies in Africa, Asia, Europe and North and South America. With more than 160 articles and five books, Dr. Peng is one of the most prolific and influential scholars in global strategy. Used in more than 40 countries, his textbooks on global business and strategy are world market-leaders that have been translated into Chinese, Portuguese and Spanish. He has more than 50,000 Google citations, and both the United Nations and the World Bank have cited his work. Among the top 0.1% of most cited researchers worldwide, Dr. Peng is one of only 101 top scholars in business and economics listed among Highly Cited Researchers (compiled by Clarivate Analytics/Web of Science based on citation impact) in 2020. He has been on this distinguished list every year since 2014 and is the only global business text author to have attained this honor. Dr. Peng’s consulting clients include AstraZeneca, Berlitz, Canada Research Chair, MTR Hong Kong, Nationwide, SAFRAN, Texas Instruments, UK Government Office for Science and World Bank.
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Cutting-edge Evidence-based Coverage: A National Science Foundation (NSF) CAREER award winner and a Fellow of the Academy of International Business (AIB), Peng is the most research-active IB textbook author in the field. Recently, he won the JIBS Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He is one of the 95 scholars in the field of economics and business listed among The World's Most Influential Scientific Minds (Thomson Reuters, 2014). Informed by the latest, most comprehensive range of research, this edition highlights leveraging resources and capabilities; global entrepreneurship; managing corporate social responsibility, and more.
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Critical Thinking: Debates and extensions sections in every chapter engage students in cutting-edge debates and encourage them to think critically. These captivating discussions highlight how global business is a dynamic field that is constantly changing. The "Savvy Manager" features that follow focus on important lessons for students pursuing interests in global business.
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Online Resources: MindTap® for Peng's GLOBAL BUSINESS, 4th Edition, is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers.
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PengAtlas: The PengAtlas sections at the end of each part in the text highlight world geography that corresponds with the text concepts. Four to six maps in each atlas address wide-ranging topics such as emerging economies, imports/exports, CO2 emissions, and the flow of FDI. End-of-chapter review questions correspond with the maps and further emphasize the impact of geography on business decisions.
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Entrepreneurial Firm Chapter: Chapter 9's focus on entrepreneurship provides an excellent balance to the book's heavy emphasis on major multinational firms by exploring global business from a small-business perspective.
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Unique Strategic Perspective: Peng's unique strategic perspective gives students a better understanding of why firms succeed in highly competitive global environments. This edition continues its unique and market-winning coverage, asking the big question, "What determines the success and failure of firms around the globe?" The book highlights the managerial implications of global business with integrated coverage from an institution-based view and resource-based view not offered in other texts.
-
Cutting-edge Evidence-based Coverage: A National Science Foundation (NSF) CAREER award winner and a Fellow of the Academy of International Business (AIB), Peng is the most research-active IB textbook author in the field. Recently, he won the JIBS Decade Award (2015) and the Academy of Management Perspectives Best Impact Award (2014). He is one of the 95 scholars in the field of economics and business listed among The World's Most Influential Scientific Minds (Thomson Reuters, 2014). Informed by the latest, most comprehensive range of research, this edition highlights leveraging resources and capabilities; global entrepreneurship; managing corporate social responsibility, and more.
-
Critical Thinking: Debates and extensions sections in every chapter engage students in cutting-edge debates and encourage them to think critically. These captivating discussions highlight how global business is a dynamic field that is constantly changing. The "Savvy Manager" features that follow focus on important lessons for students pursuing interests in global business.
-
Online Resources: MindTap® for Peng's GLOBAL BUSINESS, 4th Edition, is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers.
-
PengAtlas: The PengAtlas sections at the end of each part in the text highlight world geography that corresponds with the text concepts. Four to six maps in each atlas address wide-ranging topics such as emerging economies, imports/exports, CO2 emissions, and the flow of FDI. End-of-chapter review questions correspond with the maps and further emphasize the impact of geography on business decisions.
-
Entrepreneurial Firm Chapter: Chapter 9's focus on entrepreneurship provides an excellent balance to the book's heavy emphasis on major multinational firms by exploring global business from a small-business perspective.
-
Unique Strategic Perspective: Peng's unique strategic perspective gives students a better understanding of why firms succeed in highly competitive global environments. This edition continues its unique and market-winning coverage, asking the big question, "What determines the success and failure of firms around the globe?" The book highlights the managerial implications of global business with integrated coverage from an institution-based view and resource-based view not offered in other texts.