Section I – Strategy
1.Introduction
2.Strategizing
3.Missioning and visioning
Section II – Strategy Content
4.Business level strategy
5.Corporate level strategy
6.Network level strategy
Section III – Strategy Process
7.Strategy formation
8.Strategic change
9.Strategic innovation
Section IV – Strategy Context
10.The industry context
11.The organizational context
12.The international context
Section V – Cases
Cases 1-12
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Bob de Wit
Bob de Wit is Professor of Strategic Leadership at Nyenrode Business University, The Netherlands. He is also founder and director of Strategy Works and Strategy Academy in Rotterdam, and reviewer for the Strategic Management Society conference. Bob’s research focuses on the future of businesses, industries and countries as the result of digital technologies, a subject on which he delivers presentations and keynote speeches around the globe.
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Many new readings provide stimulating perspectives on topics such as how designing strategy should start from the market; the rules of co-opetition; swarm intelligence, eco-systems; rule-making authorities and the new political role of business beyond profit.
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Explores the development of digital technologies through contemporary strategy cases including Spotify, Amazon and Google.
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Fully updated short case studies explore strategy learning points from real companies including: Disney, Samsung, Nestle, Nike, Nespresso, 3M and Unilever.
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A fully updated companion website is available for lecturers teaching your course with PowerPoint slides, case teaching notes and a test bank.
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New long cases include LEGO, Advantech, Sanofi Canada, ABN AMRO and Samsung Electronics.
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Multiple strategy perspectives provide students with a broad range of views.
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Each chapter focuses on a key strategic issue illustrating the discussion from a variety of angles, providing careful guidance but leaving readers to draw their own conclusions.
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Includes original readings and cases giving the student access to a first-hand account of the ideas and theories of influential strategy thinkers.
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A strong international orientation reflected in the choice of topics, theories, readings, examples and cases ensures learners gain a critically global view.