Successful Event Management,
5th Edition

PART ONE: THE EVENTS BUSINESS
1 An introduction to events
2 The market demand for events
3 The events business: supply and suppliers
4 Events in context

PART TWO: MANAGING EVENTS
5 Making a start and planning the event
6 Financial management and the budget
7 Event logistics and supplies
8 Marketing and public relations for events
9 Risk management and legalities
10 Event project management and set-up issues
11 The organisation manager and the team: during the event
12 Close-down, evaluation and legacies

• Anton Shone

• Bryn Parry

• Consistent balance between theory, concepts and practical application throughout the text.

• Brand new case studies on voluntary and charitable events, economic and sustainability implications of events, safety, and evaluation and ethics.

• Coverage of hostile vehicle mitigation measures and various other modern-day security challenges.

• Hands-on advice of how to get your own event off the ground, including useful checklists, forms and tips.

• New and revised sections covering topics such as online ticketing, social media, charities and volunteer activities, sustainability, safety and disaster management.

• Discussion questions encourage self-testing and learning.

• Sample forms and checklists give you a head start in your new career in event management.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Cengage eBook: Successful Event Management 12 Months
9788000041858