Microeconomics for Today,
10th Edition

Part I: INTRODUCTION TO ECONOMICS.
1. Introducing the Economic Way of Thinking.
Appendix: Applying Graphs to Economics.
2. Production Possibilities, Opportunity Cost, and Economic Growth.
Part II: MICROECONOMIC FUNDAMENTALS.
3. Market Demand and Supply.
Appendix: Consumer Surplus, Producer Surplus, and Market Efficiency.
4. Markets in Action.
Appendix: Applying Supply and Demand Analysis to Health Care.
5. Price Elasticity of Demand and Supply.
6. Consumer Choice Theory.
Appendix: Indifference Curve Analysis.
7. Production Costs.
Part III. MARKET STRUCTURES.
8. Perfect Competition.
9. Monopoly.
10. Monopolistic Competition and Oligopoly.
11. Labor Markets.
Part IV: MICROECONOMIC POLICY ISSUES.
12. Income Distribution, Poverty, and Discrimination.
13. Antitrust and Regulation.
14. Environmental Economics.
15. International Trade and Finance.
17. Growth and the Less-Developed Countries. Appendix A: Answers to Odd-Numbered Study Questions and Problems.
Appendix B: Answers to Sample Quizzes.
Appendix C: Answers to Road Map Questions.

• Irvin B. Tucker

  Dr. Irvin B. Tucker spent more than 30 years teaching introductory economics at the University of North Carolina Charlotte. He earned his B.S. in economics at North Carolina State University and his M.A. and Ph.D. in economics from the University of South Carolina. He was a long-time member of the National Council on Economic Education. Dr. Tucker served as executive director of the S.C. Council of Education and director of the Center for Economic Education at the University of North Carolina at Charlotte. He was recognized for his ability to relate basic principles to economic issues and public policy. His work has received national recognition with awards, including the Meritorious Levy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, Dr. Tucker's research has been published in numerous professional journal articles on a wide range of topics, including industrial organization, entrepreneurship and economics of education. In addition to this title, Dr. Tucker authored other highly successful economics books that have shaped students' lives and impacted economics education.

• UPDATED FEATURES CONNECT CONCEPTS TO REAL WORLD CHALLENGES. The latest "You’re the Economist", "Global Economics", and "Checkpoint" features highlight the connections between key concepts introduced in the textbook and both real-world issues and problems that students encounter every day.

• HOMEWORK POWERED BY APLIA QUESTIONS CORRESPOND SEAMLESSLY TO THE PRINTED BOOK'S CONTENT. The author has reviewed and revised all homework questions to eliminate any potential disconnects between text content and the online test questions that are too often found in competing textbooks. As well, in this edition, the Study Questions and Problems from the end of chapter have been digitized using Aplia providing you with even more assessment to choose from.

• NEW SEAMLESS CONTENT FOR ONLINE GUIDEME VIDEOS ENSURES A COHESIVE LEARNING EXPERIENCE. Helpful online GuideMe Instructional Videos and all other online instructional content make certain that students understand key concepts. Digital support resources reinforce specific instruction in the printed text.

• UPDATED TEST BANK ACCURATELY EVALUATES AND MEASURES STUDENT LEARNING. The author team has carefully assessed and improved this edition's Test Bank to ensure that it adequately covers the breadth and depth of concepts and that it properly gauges student mastery.

• CORRELATIVE END-OF-CHAPTER SAMPLE QUIZZES BETTER REFLECT CHAPTER CONCEPTS. These helpful practice and study tools provide important review to prepare your students to succeed on tests.

• AUTHOR-WRITTEN INSTRUCTOR’S MANUAL PROVIDES VALUABLE COURSE ASSISTANCE. You find chapter outlines, instructional objectives, critical thinking/group discussion questions and hints for effective teaching within this useful instructor tool. You can also easily locate answers to the “Analyze the Issue” questions, answers to even-numbered Study Questions and Problems, and Section Quizzes in the appendices.

• THE LATEST INSTRUCTIONAL VIDEOS CORRESPOND SEAMLESSLY TO ONLINE HOMEWORK PROBLEMS. Your students can now learn from online feedback and digital instruction that incorporates an approach that is consistent with the narrative in the textbook.

• DISTINCTIVE PART "ROAD MAPS" REVIEW KEY MATERIAL FROM EACH PART. "Road Maps" concludes each part with review questions from the previous part, organized by chapter. To reinforce concepts, each set of questions relates to the interactive Causation Chain Games found within MindTap. Students simply click through these interactive exercises for fun review and hands-on learning. Answers to the questions are available in the indicated appendices.

• LEADING MINDTAP DIGITAL COURSE ENCOURAGES INTERACTIVE LEARNING. MindTap offers comprehensive interactive economic problem sets, videos, tutorials, and critical thinking exercises that require students to take an active role in the learning process. This system helps your students improve economic understanding without creating extra work for you, the instructor. The system automatically grades and records homework and works with any learning management system.

• OUTSTANDING VISUAL SUMMARIES WRAP UP KEY POINTS FROM EACH CHAPTER. Each chapter ends with a brief point-by-point summary of the key concepts. Many of these summarized points include miniaturized versions of the important graphs and Causation Chains that illustrate key concepts. These serve as visual reminders for your students as they finish the chapters. They are also useful in reviewing and studying for quizzes and exams.

• CUSTOMIZATION CHOICES IN MINDTAP AND APLIA OFFER ULTIMATE TEACHING FLEXIBILITY. Chapters can be rearranged, online chapters can be customized in print, and you have the option to add any topic, including your own research and notes or specialized topics drawn from the Cengage Economics Issues database.

• CAUSATION CHAIN GAMES HELP STUDENTS VISUALIZE COMPLEX ECONOMIC RELATIONSHIPS. A favorite with instructors like you, Tucker's highly successful Causation Chains are included under many graphs throughout this edition. This learning device helps students visualize complex economic relationships using simple box diagrams that illustrate how one change causes another change. Each causation chain in the text has a corresponding animated Causation Chain Game online within MindTap. This game makes it fun to learn and easy to succeed.

• EXCLUSIVE "ANALYZE THE ISSUE" FEATURES TEST STUDENTS' UNDERSTANDING OF PRINCIPLES. These challenging features follow each "You’re the Economist" and "Global Economics" insert. They are designed to check your students' understanding of how the content relates to practical economic concepts. Specific, thought-provoking questions prompt meaningful classroom discussions or may be assigned for homework. Corresponding answers appear in the Instructor's Manual.

• UNIQUE "CHECKPOINTS" GENERATE STUDENT INTEREST AND PROMPT CRITICAL THINKING. Who says learning economics isn’t be fun? Unique, engaging "Checkpoints" spark your students' interest while checking their progress using challenging economics puzzles in a game-like style. Students enjoy analyzing and answering intriguing questions and can check their answers at the end of the chapter. They gain personal satisfaction from realizing that they have truly mastered a concept.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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MindTap: Microeconomics for Today 12 Months
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Cengage eBook: Microeconomics for Today 12 Months
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