Business Communication,
11th Edition

UNIT I: COMMUNICATION FOUNDATIONS.
1. Business Communication in the Digital Age.
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.
3. Intercultural Communication.
UNIT II: THE WRITING PROCESS.
4. Planning Business Messages.
5. Organizing and Writing Business Messages.
6. Revising Business Messages.
UNIT III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive and Neutral Messages.
9. Negative Messages.
10. Persuasive and Sales Messages.
UNIT IV: Reports, Proposals, and Presentations.
11. Report Writing Basics.
12. Informal Business Reports.
13. Proposals, Business Plans, and Formal Business Reports.
14. Business Presentations.
UNIT V: EMPLOYMENT COMMUNICATION.
15. The Job Search, Résumés, and Cover Letters in the Digital Age.
16. Interviewing and Following Up.
Appendix A: Document Formats.
Appendix B: Citation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar and Mechanics.

• Mary Ellen Guffey

  A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills.

• Dana Loewy

  Dana Loewy taught business communication at California State University, Fullerton for two decades. She enjoyed introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she taught various German courses and was a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a business etiquette consultant certified by The Protocol School of Washington. She also occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a her doctorate degree in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

• AI bot-focused end of chapter activities provide students with the opportunity to skillfully prompt ChatGPT and analyze and discuss the strengths/weaknesses of AI.

• AI-enabled automation and its impact on future of jobs and skills needed to thrive in a professional world is discussed.

• The post-pandemic workplace, the push for a four day week and the lasting impact of remote work is examined.

• Modern examples like Theranos, the VW, Audi and BMW emissions scandal to dig deeper into business ethics, bribery and the corruption perception index around the world are used.

• Coverage is updated to show of the growing demographic diversity in the United States and it’s current and future impact on the workplace.

• Current workplace trends such as remote work, virtual meetings and new business technologies are infused throughout the text, providing a foundation for writing, speaking and research assignments.

• Environmental, social and governance (ESG) topics such as sustainability and climate issues emerge as subjects to analyze and write about in several chapters.

• Current topics including diversity, equity and inclusion (DEI) invite critical thinking throughout the text

• The author provided course outlines, lecture notes, sample syllabi, extensive test banks, chapter review quizzes, grading rubrics and PowerPoint® lecture slides.

• Meaningful business writing assignments built on real-life scenarios to engage students and develop their critical-thinking skills are emphasized.

• Extensive grammar/mechanics appendix address often-confused words, awareness of gender pronouns, common errors and punctuation issues covered in each chapter.

• End-of-chapter activities develop students' skills in a variety of delivery formats including oral presentations.

• Business cases introduce real-life issues such as SpaceX and its public-private partnerships, the entrepreneurship of startup Untuckit or the textile innovator Evrn with a two-part structure reinforcing the skills learned in each chapter.

• Updated report projects requiring no additional outside research enable students to analyze the information provided, organize it into proper report format, draw conclusions and make recommendations. Instructors can choose partial solutions for their students, including conclusions and recommendations.

• Model documents provide editing experience for students who have little business experience. Students learn by revising an approach that enables learners to explain message faults as well as model solutions.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

Cengage Testing, powered by Cognero® for Guffey/Loewy's Business Communication: Process & Product
9780357984178

Cengage Testing, Powered by Cognero® for Guffey/Loewy's Business Communication: Process & Product, Instant Access
9780357984161

Instructor's Companion Website for Guffey/Loewy's Business Communication: Process and Product
9780357984154