Master business communication skills in the way that's best for you with Lehman/DuFrene/Walker's BCOM, 11E. This inviting, easy-reference text with MindTap online learning activities helps you master today's critical business communication concepts and skills. Visually driven, interesting chapters present the latest developments in business communication. With MindTap, you can read or listen to the book and study with the aid of flashcards and practice quizzes. When it’s time to review, you can easily gather everything you’ve flagged or noted into a study guide that you organize. You can even track your scores so you know where to focus your efforts and stay motivated in reaching your learning and business communication goals.
1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning and Decision Making.
4. Preparing Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.
Grammar and Usage Appendix.
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Carol M. Lehman
Dr. Carol Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor’s and master’s degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication (ABC). She and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award for ABC. Her consulting and training activities for industry have focused on multimedia development, business presentations and written communication.
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Debbie D. DuFrene
Dr. Debbie DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).
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Robyn Walker
Dr. Robyn Walker is an assistant professor of management communication at the Center for Management Communication at the University of Southern California's Marshall School of Business, where she teaches business writing and business communication to undergraduate and graduate students. She earned a master's and a doctoral degree in communication from the University of Utah and a master's degree in professional writing from the University of Southern California. She also holds an MBA. Dr. Walker has held faculty appointments at the University of Arizona and California State University-Fullerton. Before entering academia, Dr. Walker worked as a professional writer and editor with such organizations as United Press International, McGraw-Hill and Novell. She also has worked as a writing consultant for companies such as Hoffman LaRoche Pharmaceuticals and Franklin-Covey, Inc. She continues to write and conduct research and has delivered dozens of conference papers on intercultural communication, rhetoric, cultural studies and business communication pedagogy. She has published articles on intercultural communication in groups and place-based identity. She is the editor of the former Journal of Business Communication and the co-editor of Discourse Perspectives on Organizational Communication (Fairleigh Dickinson University Press). She is a member of the Association of Business Communication, Management Communication Association, National Communication Association, Academy of Management and the Academy of International Business.
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Updated model documents throughout the text show students how to effectively create business messages
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New content educates students on COVID-19's impact on business communication such as an increased focus on web communication and the changing landscape of what a business looks like.
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New Grammar and Mechanics folder, found in MindTap, helps students identify their grammar and mechanics competencies, review tutorials and boost their skills through check-up activities.
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SHORTER, COMPREHENSIVE CHAPTERS USE A VISUALLY DRIVEN DESIGN TO PRESENT ENGAGING CONTENT. This accessible format and inviting design help increase the number of students who read the chapter without minimizing coverage for your course.
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Access everything you need in one place with the convenience of MindTap online resources. Cut down on preparation time with the pre-loaded, organized course materials in MindTap. Interactive multimedia tools, assignments and quizzes are designed to ease your teaching load.
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Short, yet comprehensive chapters help increase the number of students who read the chapter without minimizing coverage for your course.
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A direct, succinct tone with a broad focus on the communication delivery strategy and practical business application.
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