Small Business Management,
20th Edition

1. The Entrepreneurial Life.
2. Integrity, Ethics and, Social Entrepreneurship.
3. Starting a Small Business.
4. Franchising and Buyouts.
5. The Family Business.
6. Visualizing the Dream: The Business Model and Business Plan
7. The Marketing Plan.
8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors.
9. The Location Plan.
10. Understanding a Firm's Financial Statements.
11. Forecasting Financial Requirements.
12. A Firm's Sources of Financing.
13. Planning for the Harvest.
14. Building Customer Relationships.
15. Product and Supply Chain Management.
16. Pricing and Credit Decisions.
17. Promotional Planning.
18. Global Opportunities for Small Business.
19. Professional Management and the Small Business.
20. Managing Human Resources.
21. Managing Operations.
22. Managing the Firm's Assets.
23. Managing Risk in the Small Business.

• Justin G. Longenecker

  Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market when he wrote the first edition of the book more than 50 years ago. In addition to this market-leading text, he authored a number of other meaningful business books and numerous articles in journals, such as Journal of Small Business Management, Academy of Management Review, Business Horizons and Journal of Business Ethics. Dr. Longenecker was active in several professional organizations and served as president of the International Council for Small Business. In 2005, the United States Association for Small Business and Entrepreneurship (USASBE) honored him with the Max S. Wortman Lifetime Achievement Award. In addition, the selection as a USASBE Justin G. Longenecker Fellow is the highest recognition that the association gives to individuals who have made an outstanding contribution to the development, furtherance and benefit of small and medium businesses. Dr. Longenecker truly was a legend in his own time and continues to have profound influence through the lives of those who knew him. Dr. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.

• J. William Petty

  Bill Petty is Professor of Finance and the W.W. Caruth Chairholder in Entrepreneurship at Baylor University and has been named a University Master Teacher. He also helped establish the Baylor Angel Network where he now serves on the board. He holds a Ph.D. and an M.B.A. from the University of Texas at Austin and a B.S. from Abilene Christian University, where he is a member of the university's board of trustees. He has taught at Virginia Tech University and Texas Tech University and has served as the dean of the business school at Abilene Christian University. Dr. Petty's research interests include acquisitions of privately held companies, shareholder value-based management, the financing of small and entrepreneurial firms, angel financing and exit strategies for privately held firms. He has served as co-editor for the Journal of Financial Research and editor of the Journal of Entrepreneurial Finance. He has published articles in numerous finance and small business journals and is the co-author of a leading corporate finance textbook, FOUNDATIONS OF FINANCE. Dr. Petty has worked as a consultant for oil and gas firms and consumer product companies. He also served as a subject matter expert on a best-practices study on shareholder value-based management, funded by the American Productivity and Quality Center. He was part of a research team for the Australian Department of Industry to study the feasibility of establishing a public equity market for small- and medium-sized enterprises in Australia. He has served on the Board of Trustees for the Financial Management Association and currently serves on the Board of the United States Association of Small Business and Entrepreneurship (USASBE). In addition, he serves as the audit chair for a publicly traded energy firm.

• Leslie E. Palich

  Leslie E. Palich is the W.A. Mays Professor of Entrepreneurship at Baylor University, where he teaches courses in small business management, international entrepreneurship, strategic management and international business to undergraduate and graduate students in the Hankamer School of Business. He holds a Ph.D. and an M.B.A. from Arizona State University and a B.A. from Manhattan Christian College. Dr. Palich's research has been published in the Academy of Management Review, Strategic Management Journal, Journal of Business Venturing, Journal of International Business Studies, Journal of Management, Journal of Organizational Behavior, Journal of Small Business Management and several other periodicals. Having directed international education programs for more than two decades, Dr. Palich has taught entrepreneurship and strategic management in a number of countries in Europe and Latin America. His interest in entrepreneurial opportunity and small business management dates back to his youth, when he set up an agricultural sales venture to experiment with small business ownership. That early experience became a springboard for a number of other enterprises. Since that time, he has owned and operated domestic ventures in agribusiness, automobile sales, real estate development, and educational services, as well as an international import business. Dr. Palich also launched Lead Generation X, an Internet marketing firm set up to employ cutting-edge promotional methods to serve clients and their customers.

• Frank Hoy

  Frank Hoy is the Paul R. Beswick Professor of Innovation and Entrepreneurship in the School of Business at Worcester Polytechnic Institute, where he serves as director of the Collaborative for Entrepreneurship & Innovation. Previously, he was director of the Centers for Entrepreneurial Development, Advancement, Research and Support at the University of Texas at El Paso (UTEP). Professor Hoy joined the WPI faculty in August 2009. He holds a BBA from the University of Texas at El Paso, an MBA from the University of North Texas, and a PhD in management from Texas A&M University. He was a faculty member in the Department of Management at the University of Georgia for 10 years, where he founded and directed the Center for Business and Economic Studies, coordinated the entrepreneurship curriculum, and served as state director of the Georgia Small Business Development Center. In 1991, he returned to Texas to join UTEP as a professor of management and entrepreneurship and dean of the College of Business Administration. Hoy is a past president of the United States Association for Small Business and Entrepreneurship, which honored him in 2014 with the Max S. Wortman Lifetime Achievement Award. He is a past chair of the Entrepreneurship Division of the Academy of Management. His research has appeared in the Academy of Management Journal, Academy of Management Review, Journal of Business Venturing, and Family Business Review, and he is a past editor of Entrepreneurship Theory and Practice.

• NEW, SIGNIFICANT COVERAGE OF TODAY'S GIG ECONOMY PREPARES STUDENTS FOR BUSINESS OPERATIONS TODAY. This edition's new section equips students with the understanding and confidence to embrace the flexibility, mindset and potential that today's current gig economy brings to businesses today.

• SUBSTANTIAL EXPANSION OF THE BUSINESS PLAN CHAPTER (CH. 6) PROVIDES ADDITIONAL IN-DEPTH DISCUSSION AND TOOLS. Expanded coverage of the business plan offers more detailed discussions of the business model and its relationship to the business plan. In addition, a new section explains use of the Business Model Canvas, an extremely important and popular tool for leading organizations and start-ups.

• REWRITTEN CHAPTER ON FINANCIAL STATEMENTS (CH. 10) FOCUSES ON NEEDS OF THE SMALL BUSINESS OWNER. This edition's chapter on financial statements is revised to clarify and emphasize information that's applicable now and in the future when the student owns a small business. Readers learn specifically what important information the financial statements tell small business owners about their businesses, without being unnecessarily complicated.

• EXPANDED AND NEW CONTENT IN THE STARTUP CHAPTER (CH. 3) HIGHLIGHTS INNOVATION AND OPPORTUNITY. This edition's section on "Using Innovative Thinking to Identify Business Ideas" in the startup chapter (Ch. 3) is now extended and reorganization to provide more insights for your students. In addition, the authors have introduced a new "Opportunity Kaleidoscope" within that section.

• IMPORTANT CONTENT DESCRIBES THE BUSINESS MODEL CANVAS. This edition's presentation, designed specifically for students in your small business course, introduces the Business Model Canvas popularized by Alexander Osterwalder. This explanation lays a foundation for students to delve into more in-depth explanations of tool available through many sources online.

• CLEAR COVERAGE OF FINANCIAL STATEMENTS HIGHLIGHTS CROWDFUNDING AND OTHER DEVELOPMENTS. The authors consistently revise the book's presentation on financial statements to keep content relevant and readable. Coverage now examines crowdfunding as a method for raising capital and reviews its effectiveness in current times. A new presentation explores how to set prices for a service business today. This content builds upon the current introduction to product pricing with information on freemium pricing.

• CLEARLY LABELED CONTENT RELATED TO LEARNING OBJECTIVES AND FREQUENT SUMMARIES ENHANCE UNDERSTANDING. All content that corresponds to the learning objectives at the beginning of each chapter is recapped in every end-of-chapter summary. Numbered icons in the margins indicate where coverage related to each learning objective appears throughout the chapter for quick reference and time savings in review.

• MINDTAP AND OTHER ONLINE RESOURCES PROVIDE INSTANT TOOLS FOR LEARNING AND FEEDBACK. Your students can review digital videos, useful business plan templates, interactive quizzes and e-lectures. Key questions lead students through the process of building their own business plans while ensuring that they focus on the pertinent, not the peripheral. LivePlan business plan software allows your students to even complete their business plans online. In addition, MindTap gives you the ability to track student progress and identify at-risk students while it's still early enough to help.

• THOUGHT-PROVOKING, CURRENT CASES HIGHLIGHT STUDENT-FRIENDLY COMPANIES AND ORGANIZATIONS. Students apply the concepts they learn in each chapter to realistic entrepreneurial situations in cases at the end of the text. These current cases highlight familiar companies and organizations and reflect the most recent changes in business today.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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Instructor's Companion Website for Longenecker/Petty/Palich/Hoy's Small Business Management: Launching & Growing Entrepreneurial Ventures
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Cengage eBook: Small Business Management 12 Months
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