Business Ethics,
13th Edition

Part 1: An Overview of Business Ethics
1: The Importance of Business Ethics
2: Stakeholder Relationships, Social Responsibility, and Corporate Governance
3: Sustainability: Ethical and Social Responsibility Dimensions
Part 2: Ethical Issues and the Institutionalization of Business Ethics
4: The Institutionalization of Business Ethics
5: Emerging Business Ethics Issues
Part 3: The Decision-Making Process
6: Ethical Decision Making
7: Individual Factors: Moral Philosophies and Values
8: Organizational Factors: The Role of Ethical Culture and Relationships
Part 4: Implementing Business Ethics in a Global Economy
9: Developing and Implementing an Effective Ethics Program
10: Global Business Ethics Issues
11: Ethical Leadership
12: Technology: Ethics and Social Responsibility Issues
Part 5: Cases
1: From the Outside In: Corporate Social Responsibility at Patagonia
2: Tesla Accelerates the Transition to Sustainable Energy
3: An Apple a Day: Ethics at Apple Inc.
4: TOMS Reinvents the One for One Movement
5: CVS Smokes the Competition in Corporate Social Responsibility
6: Bayer Rounds Up Monsanto
7: Uber Collides with Controversy
8: Herbalife Nutrition Achieves Success by Managing Risks
9: Home Depot Works on Stakeholder Relationships
10: Brewed to Perfection: New Belgium Brewing
11: Google’s Search for Solutions to Privacy Issues
12: Big-Box Retailer Walmart Makes Big Moves in Social Responsibility
13: Volkswagen Cleans Up Reputation After Emissions Scandal
14: Zappos Finds the Perfect Fit
15: Starbucks Serves Up Its Social Responsibility Blend
16: The Hershey Company’s Bittersweet Success
17: Wells Fargo Banks on Recovery
18: Whole Foods Refreshes Its Commitment to Stakeholders
19: The NCAA Enforces Penalties in College Athletics
20: Enron: Not Accounting for the Future
Endnotes
Index

• O. C. Ferrell

  O. C. Ferrell is the James T. Pursell Sr. Eminent Scholar Chair in Ethics and director of the Center for Ethical Organizational Cultures in the Raymond J. Harbert College of Business at Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing in the Anderson School of Management at University of New Mexico. He also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. Dr. Ferrell received his Ph.D. in marketing from Louisiana State University. He is a past president of the Academic Council of the American Marketing Association and previously chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. In addition, Dr. Ferrell is past president of the Academy of Marketing Science, where he also served as vice president of publications. He is a member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. Dr. Ferrell has received a Lifetime Achievement Award from the Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students as well as the Harold Berkman Lifetime Service Award and the Cutco Vector Distinguished Marketing Educator Award -- both from the Academy of Marketing Science. Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.

• John Fraedrich

  John Fraedrich is the Jannetides Professor of Business Ethics at Southern Illinois University. He received his B.S. from Brigham Young and M.S. and Ph.D. from Texas A&M University. He has written more than 50 books, articles and proceedings, primarily related to the application of ethics and values. He has also represented academia at the ambassador level in Washington D.C. Considered one of the world's top ethics researchers, Dr. Fraedrich was among 50 marketing ethics professors selected to participate in the International Consortium on Ethics and Social Responsibility. On a global level, Dr. Fraedrich has helped affect business ethics dialogue as the only ethics professor invited by a former U.S. Secretary of State to participate in an executive seminar on globalization and its implications and challenges for societies, corporate responsibility and public policy. This seminar included ambassadors and economic ministers from Argentina, Australia, Bosnia/Herzegovina, Germany, the Republic of Georgia, Lesotho, Mexico, Peru and Poland, as well as Fortune 100 firms such as Raytheon, Lockheed-Martin and Sumitomo Corporation. Dr. Fraedrich has also taught for the Department of the Army at the Brigadier General Officer-level concerning "The Consequences of Power." He is also author of an integrated application-oriented ethics software for academics and Fortune 500 corporations.

• Ferrell

  Linda Ferrell is Roth Professor of Marketing and Business Ethics at Auburn University, having previously served as chair of the marketing department. She was formerly the Distinguished Professor of Leadership and Business Ethics at Belmont University. She earned her Ph.D. in business administration with a concentration in management from the University of Memphis. She has also taught at the University of Tampa, Colorado State University, University of Northern Colorado, University of Memphis and University of Wyoming. In addition, she team-taught marketing strategy classes at Thammasat University in Bangkok, Thailand for 16 years. Dr. Ferrell's work experience as an account executive for McDonald’s and Pizza Hut’s advertising agencies supports her teaching of advertising, marketing strategy, marketing ethics and marketing principles. She has written for numerous professional publications, including the Journal of Public Policy & Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, AMS Review, Journal of Marketing Theory and Practice, Journal of Academic Ethics, Journal of Marketing Education, Marketing Education Review, Journal of Teaching Business Ethics, Marketing Management Journal and Case Research Journal. She has co-authored numerous books including BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, BUSINESS AND SOCIETY and INTRODUCTION TO BUSINESS. Dr. Ferrell is a past president of the Academy of Marketing Science and past president of the Marketing Management Association. She serves on the college advisory board for Cutco/Vector. She is also on the board, executive committee and academic advisory committee of the Direct Selling Education Foundation. She has served as an expert witness in cases related to advertising, business ethics and consumer protection.

• NEW AND REVISED VIGNETTES REFLECT THE CURRENT ENVIRONMENT AND ISSUES MOST RELEVANT TO READERS. Powerful and captivating scenarios throughout this edition reflect 2020 economic and pandemic realities. The authors have carefully researched the most common ethical problems within accounting, finance, management and marketing. Updated vignettes highlight issues students are most likely to encounter within the first two years of their business careers, preparing them to navigate common challenges.

• NEW AND REVISED CASES FEATURE FAMILIAR NAMES AND EMERGING ETHICS AND MANAGEMENT TOPICS. Five new cases highlight Tesla and sustainable energy, social responsibility at Patagonia, TOMS' "One for One" philanthropic movement, Home Depot's stakeholder relationships and The Hershey Company’s bittersweet ethical and leadership success. All existing cases are revised to reflect timely and critical ethical decision-making issues that draw readers into the challenges of business leadership today.

• ALL UPDATES AND REVISED RESEARCH REFLECT THE NEW BUSINESS REALITIES OF 2020 AND 2021. Within each chapter the authors have updated the empirical literature and revised terms for current times. For example, Chapter 4 includes updates to the Sarbanes-Oxley Act as well as the Dodd-Frank Wall Street Reform and Consumer Protection Act. Revisions within Chapter 7 demonstrate the impact of cognitive moral development (CMD) on ethical decisions and management actions.

• REORGANIZED CHAPTERS OFFER A MORE LOGICAL PROGRESSION AND EMPHASIS ON ETHICAL DECISION MAKING. Rearranged chapters enable you to present the ethical decision-making process in a more logical way that culminates in the chapter on ethical leadership (Ch. 11). Examples emphasize the bad apple/bad barrel theory, current organizational behavior literature and how leadership at the corporate and managerial levels appears to be more significant within the ethics of business.

• NEW CONTENT EMPHASIZES THE PSYCHOLOGY AND CHARACTERISTICS BEHIND STRONG ETHICAL LEADERSHIP. This edition discusses the elements of a strong leader from the perspective of the Myers-Briggs Type Indicator® (MBTI®) using the Five Factor Personality Profile theory in psychology. These theories form the foundation for "ethical" leadership and distinguish between "good" and "ethical" leadership, which is a crucial differentiation for students to understand.

• COMPLETELY NEW CHAPTER (CH. 12) ADDRESSES TECHNOLOGY, ETHICAL AND SOCIAL RESPONSIBILITIES IN BUSINESS TODAY. The authors highlight the latest technology as well as technology issues that directly relate to current 2020-2022 business ethics or legal debates. Coverage of these latest issues helps your students better understand elements within technology that are driving businesses and governments as well as current and future issues that are defined as ethical or unethical and legal or illegal.

• NEW, DETAILED COVERAGE DISCUSSES SUSTAINABILITY AND CORPORATE SOCIAL RESPONSIBILITY. Students examine the differences between these two 21st-century constructs that are debated in global governments and within the multinational corporate sector. New coverage examines governmental effects on business, future trends in environmentalism and the global shift toward a social justice form of business. In addition, coverage of global business ethics (Ch. 10) differentiates morals and values and the United Nations Global Business Compact as a template for multinational corporations.

• NUMEROUS REAL-WORLD, HANDS-ON APPLICATIONS PLACE STUDENTS IN THE ROLE OF DECISION MAKER. An "Ethical Dilemma" at the opening of each chapter highlights a realistic situation and provides guided discussion questions on how to resolve the dilemma. This content prompts discussion about ethical issues related to the chapter. Chapter-ending "Resolving Ethical Business Challenges" mini-cases give students an opportunity to apply what they have learned as they use critical-thinking skills to address realistic ethical issues.

• UP-TO-DATE AND ENGAGING CASES HIGHLIGHT THE IMPORTANCE OF ETHICAL DECISION-MAKING TODAY. Interesting, original cases feature organizations familiar to students that are facing intriguing ethical dilemmas. Cases put the principles students are learning to the test. Within some cases students can conduct additional research to determine recent developments, because many ethical issues impacting companies take years to resolve.

• MARKET-LEADING APPROACH EMPHASIZES DECISION-MAKING, LEADERSHIP AND STRATEGY. The esteemed authors clearly illustrate how to develop, implement and audit an effective ethics program successfully within a contemporary global environment.

• EFFECTIVE LEARNING FEATURES ENSURE STUDENTS GAIN THE MOST FROM YOUR COURSE. Chapter Objectives, Chapter Outlines, detailed Chapter Summaries and "Check Your E.Q." (Ethics Quotient) exercises help students identify key concepts, initiate discussion and enhance problem-solving skills. Students also have opportunities for self-assessment throughout this edition.

• UNIQUE ROLE-PLAY CASES PROVIDE EXCELLENT CULMINATING EXPERIENCES. These cases, found in the Instructor's Resource Website, allow your students to integrate and apply numerous concepts from this edition. Cases are also effective as ongoing exercises to provide students with extensive opportunities for interacting and making ethical decisions.

• UP-TO-DATE AND ENGAGING CASES HIGHLIGHT THE IMPORTANCE OF ETHICAL DECISION MAKING TODAY. Interesting cases feature organizations familiar to students and those facing intriguing ethical dilemmas. Cases put the principles students are learning to the test. For some cases, students can conduct additional research to determine recent developments because many ethical issues in companies take years to resolve.

• UNIQUE ROLE-PLAY CASES PROVIDE EXCELLENT CULMINATING EXPERIENCES. These cases, found in the Instructor's Resource Website, allow your students to integrate this edition's concepts. Cases are also effective as ongoing exercises to provide students with extensive opportunities for interacting and making ethical decisions.

• MARKET-LEADING APPROACH EMPHASIZES DECISION-MAKING, LEADERSHIP, AND STRATEGY. The esteemed authors clearly illustrate how to develop, implement, and audit an effective ethics program in a contemporary global environment.

• RICH LEARNING FEATURES ENSURING STUDENTS GET THE MOST FROM YOUR COURSE. Chapter Objectives, Chapter Outlines, detailed Chapter Summaries, and "Check Your E.Q." (Ethics Quotient) exercises help students identify key concepts, initiate discussion, and enhance problem-solving skills. Students also have opportunities for self-assessment.

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