Business Communication,
10th Edition

UNIT I: COMMUNICATION FOUNDATIONS
1. Business Communication in the Digital Age
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
3. Intercultural Communication
UNIT II: THE WRITING PROCESS
4. Planning Business Messages
5. Organizing and Writing Business Messages
6. Revising Business Messages
UNIT III: WORKPLACE COMMUNICATION
7. Electronic Messages and Digital Media
8. Positive and Neutral Messages
9. Negative Messages
10. Persuasive and Sales Messages
UNIT IV: Reports, Proposals, and Presentations
11. Report Writing Basics
12. Informal Business Reports
13. Proposals, Business Plans, and Formal Business Reports
14. Business Presentations
UNIT V: EMPLOYMENT COMMUNICATION
15. The Job Search, Résumés, and Cover Letters in the Digital Age
16. Interviewing and Following Up
Appendix A: Document Formats
Appendix B: Citation Formats
Appendix C: Correction Symbols and Proofreading Marks
Appendix D: Grammar and Mechanics

• Mary Ellen Guffey

  A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills.

• Dana Loewy

  Dana Loewy taught business communication at California State University, Fullerton for two decades. She enjoyed introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she taught various German courses and was a regular guest lecturer at Fachhochschule Nürtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a business etiquette consultant certified by The Protocol School of Washington. She also occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. Dr. Loewy holds a master’s degree from Bonn University, Germany, and earned a her doctorate degree in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

• NEW AND REWRITTEN SECTIONS IN EVERY CHAPTER PREPARE STUDENTS FOR SUCCESS IN TODAY'S DIGITAL, MOBILE AND SOCIAL WORKPLACE. New content and research throughout this edition reflect the pervasive influence of new and nascent communication technologies on business today. This focused information and fresh, relevant activities help you prepare your students to communicate effectively in the current digital, mobile and social work environment.

• NEW CONTENT ADDRESSES AUTOMATION, ARTIFICIAL INTELLIGENCE AND THEIR INFLUENCE ON TODAY'S JOB MARKET. Students gain an understanding of the challenges ahead as the authors discuss automation and artificial intelligence and the likely impact of these on the future job market. Students learn the importance of developing skill sets that are transferable and that facilitate lifelong learning and retraining.

• NEW COVERAGE HIGHLIGHTS THE IMPACT OF SOCIAL MEDIA AND MOBILE TECHNOLOGY ON BUSINESS. The authors profile the explosive growth of social media and mobile technology while examining how this growth has enabled disruptive new business models in the new sharing economy.

• NEW DISCUSSIONS ADDRESS THE NEED FOR WORK-LIFE BALANCE IN THE MIDST OF GROWING COMMUNICATION TECHNOLOGY. New coverage discusses the downsides of the "always-on" work culture. Students learn the need for work-life balance as the authors offer an even-handed view of communication technology and the environments in which it operates.

• NEW MATERIAL INTRODUCES THE CONCEPT OF COLLABORATIVE OVERLOAD. New discussions of collaborative overload in the digital-age workplace stimulate critical-thinking skills in students who will need to negotiate constant interaction throughout their careers.

• EXPANDED CONTENT ON COMMUNICATION TECHNOLOGY (CH. 7) ADDRESSES EMERGING DEVELOPMENTS. A nuanced discussion of the dark side of social networking encourages students to think critically about technologies they use daily. This content now appears in the book's chapter devoted entirely to communication technology and best practices for its professional use.

• UPDATES PRESENT THE LATEST DATA ON WORKPLACE DIVERSITY. Students review the most recent statistics on diversity and inclusion in today's work environment and review the keys to effective communication within intercultural workplace settings.

• NEW STRATEGIES AND BEST PRACTICES ASSIST TODAY'S JOB HUNTERS. This edition provides the latest strategies and effective practices to help those seeking employment in both the open job market and the hidden job market.

• UPDATED COVERAGE OF LINKEDIN PROVIDES IMPORTANT TIPS AND INSIGHTS. Students examine the critical role of LinkedIn for any job search today. New content objectively reviews the pros and cons of LinkedIn while emphasizing how to best use this important professional tool.

• REDESIGNED FOUR-STEP JOB-SEARCH PLAN GUIDES STUDENTS IN FINDING EMPLOYMENT. The authors have refined this edition's popular Four-Step Job Search, clarifying key points and streamlining the process for easier review.

• NEW CONTENT HIGHLIGHTS EFFECTIVE PROFESSIONAL NETWORKING TECHNIQUES. The authors have added a powerful three-step plan that students can apply to build a personal network that leads to professional referrals.

• NEW MATERIAL GUIDES STUDENTS IN BUILDING A PERSONAL BRAND. Students learn how to stand out in today's highly competitive job market as this edition guides them through creating an powerful and memorable personal brand.

• DOCUMENTS FOR ANALYSIS IN MANY CHAPTERS REQUIRE HANDS-ON REVISIONS. This kind of editing experience is especially effective for students who have little business experience and cannot provide a context for more challenging assignments. Students learn by revising. This approach enables learners to explain message faults as well as model solutions.

• ENHANCED SOCIAL MEDIA COVERAGE PREPARES STUDENTS TO UTILIZE THIS POWERFUL TOOL MOST EFFECTIVELY. In recognition of the pervasive influence of social media in today’s digital environment, this edition provides many chapter illustrations and examples that connect social media and mobile communication to traditional writing techniques.

• PROVEN CONTENT HIGHLIGHTS BEST PRACTICES FOR DIGITAL COMMUNICATION IN BUSINESS TODAY. Numerous figures and model documents illustrate the professional uses of digital media at work, including the use of Twitter, instant messages, podcasts and blogs. Students learn to recognize critical differences between professional and social use of social media. Numerous best practices help students negotiate the hazards and potential minefields of digital media in the workplace.

• SELF-CONTAINED REPORT ASSIGNMENTS REQUIRE NO ADDITIONAL RESEARCH. Designed specifically to support instructors like you, who teach research and report-writing skills with limited course time, this edition provides updated report projects that require no additional, outside research. These projects enable students to analyze the information provided, organize it into proper report format, draw conclusions and make recommendations. You can choose partial solutions for your students, including conclusions and recommendations.

• RELEVANT END-OF-CHAPTER ASSIGNMENTS EMPHASIZE THE PRACTICAL APPLICATIONS OF SKILLS THAT STUDENTS ARE LEARNING. Constantly updated and current chapter assignments provide fresh opportunities for students to apply the skills taught in the chapter.

• MODEL DOCUMENTS PROVIDE HELPFUL CALLOUTS THAT DETAIL SKILLS AND STRATEGIES. Accurately written and formatted model documents with explanatory callouts enable students to recognize, understand and apply specific strategies highlighted in the text.

• TIME-SAVING RESOURCES SUPPORT AN ENGAGING, EFFECTIVE COURSE WITH MINIMAL EFFORT. To reduce the burden of organizing and administering a complex course, the authors provide course outlines, lecture notes, sample syllabi, extensive test banks, chapter review quizzes, grading rubrics, quality solutions written by the authors, exceptional PowerPoint® lecture slides and numerous auto-graded digital resources. These resources, including MindTap online tools, enrich student learning without exhausting you, the instructor.

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

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